![Not BBB accredited](https://m.bbb.org/terminuscontent/dist/img/non-ab-icon__300w.png?tx=w_120)
Business ProfileforBRIGHT
Current Alerts For This Business
In May 2023, BBB investigated BRIGHT’s business practices. This investigation was prompted by scam tracker reports in which consumers claim that they have not received their products ordered.
Upon review, we are unable to determine where the business is located and the business has not responded to BBB's request for information regarding ownership, location, legal entity registration in IL (if any), and any additional information to help the BBB understand their business practices.
Based on the information detailed above, BBB cannot confirm the legitimacy of BRIGHT.
Additional business information
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On 5/12/2023, 5/18/2023, and 5/24/2023, BBB contacted BRIGHT regarding their website and requested they modify their advertisement to meet BBB Code of Advertising.
The business advertised the following on their website:
-
https://us.brightsport.com/products/bright-football
THE BRIGHT™ SOCCER BALL
VIRAL GLOWING BALL
$33.71 $
44.95The BBB Code of Advertising States:
2. Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
2.1.1 Their own former selling price;
2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
At-a-glance
Business Details
- Location of This Business
- Chicago, IL 60601
- BBB File Opened:
- 12/29/2022
- Years in Business:
- 1
- Business Started:
- 12/29/2022
- Business Started Locally:
- 12/29/2022
- Contact Information
Customer Contact
- Business Manager
Customer Complaints
1 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
02/08/2023
- Complaint Type:
- Product Issues
- Status:
- Unanswered
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.