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Business ProfileforFear Fish
Additional business information
“BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.”
On 11/16/2021 BBB contacted the business regarding theiradvertised products on their website. The business advertised a pricecomparison with slashed pricing without disclosing what the comparison is basedon.
• Wolverine Bedding Blanket Fleece Sherpa Throw
$42.99 - $34.99
• Majority of items on your website are marked on sale
The BBB Code of Advertising States:
2. Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
2.1.1 Their own former selling price;
2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
9. Sales
9.1 The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 7701 W Lawrence Ave, Harwood Heights, IL 60706
- BBB File Opened:
- 11/3/2021
- Years in Business:
- 13
- Business Started:
- 5/12/2011
- Type of Entity:
- Sole Proprietorship
- Business Management
- Remo Weber, Business Manager
- Contact Information
Principal
- Remo Weber, Business Manager
Customer Contact
- Remo Weber, Business Manager
Customer Complaints
0 Customer Complaints
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