Additional Information
![Not BBB accredited](https://m.bbb.org/terminuscontent/dist/img/non-ab-icon__300w.png?tx=w_120)
Additional Information for C & P Clear Water
- Location of This Business
- 1801 N Mill St suite G, Naperville, IL 60563
- BBB File Opened:
- 2/14/2024
- Business Management
- Business Manager, Business Manager
- Contact Information
Principal
- Business Manager, Business Manager
Customer Contact
- Business Manager, Business Manager
- Additional Business Information
- Advertising Review
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On 3/8/2024, BBB contacted the business regarding their advertised products on their website. The business advertised environmental claims regarding the water testing for a city program, in which in fact they are not apart of as they have claimed. Also the business was asked to provide proof of the testimonials as required by BBB’s Code of Advertising.
The business advertised the following product on their website:Water Testing
Step 1: Collecting samples
Step 2: Sending samples for analysis
Step 3: Analyzing the results
“Reverse osmosis alkaline water system
This advanced filter combines the efficiency of reverse osmosis with the benefits of alkaline water, offering a unique solution to obtain purified and enriched water.”
“Ecological water systems with sustainable energySodium and potassium chloride tank. Performs ion exchange in the equipment's regeneration, removing minerals that cause water hardness.”
- All product and environmental claims have to be substantiated.
“I couldn’t believe the difference in the taste of my water….”
- Substantiate all testimonials on the website.
The BBB Code of Advertising States:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
30. Testimonials and Endorsements
30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
30.1.1 It is not genuine and does not actually represent the current opinion of the endorser;
30.1.2 The actual wording of the testimonial or endorsement has been altered in such a way as to change its overall meaning and impact;
30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser;
30.1.4 While literally true, it creates deceptive implications;
30.1.5 The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
30.1.6 It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
30.1.7 The advertising makes broad claims as to the endorsements or approval by indefinitely large or vague groups, for example, “the homeowners of America,” “the doctors of America;”
30.1.8 The endorser has a financial interest in the company whose product or service is endorsed and this is not made known in the advertisement;
30.1.9 An expert endorser does not possess the qualifications that give the endorser the expertise represented in the advertisement;
30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;
30.1.11 A consumer’s experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;
30.1.12 Endorsements placed by advertisers in online blogs or on other third-party websites do not clearly and conspicuously disclose the connection to the advertiser and comply with each of the provisions in this Code; and
30.1.13 Advertisers compensate consumers for leaving feedback on third-party online blogs or websites but fail to ensure that consumers disclose such facts on those blogs or websites.
In the U.S., advertisers should consult the Federal Trade Commission Guides on Testimonials and Endorsements for detailed guidance. In Canada, advertisers should review the Competition Bureau’s publication on Untrue, Misleading or Unauthorized Use of Tests and Testimonials for specific guidance.
36. Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party. Click here for specifics.
As of 3/08/2024, all emails are not going through and are being rejected. The email [email protected] is the communication on the website.
- Business Categories
- Water Service
Alerts
See What BBB Reports OnAlert
In March 2024, BBB investigated C & P Clear Water's business practices. This investigation was prompted by the inquiries from the BBB in Kentucky. Residents in the area of Greater Kentucky and South Central Indiana were receiving door flyers asking residents to contact them regarding water testing.
However, the city is not working with this business regarding water testing. On 3/8/2024, BBB requested additional information. The emails are going to a hard bounce and not going through.
Based on the information detailed above, BBB cannot confirm the legitimacy of C & P Clear Water.
Misuse of BBB Name and/or Logo
On 2/14/2024, 3/08/2024 and 3/29/2024, the Better Business Bureau contacted C & P Clear Water LLC requesting for the removal of BBB Accredited Business Torch logos from their website. C & P Clear Water LLC is not an accredited business. Therefore, this business is currently violating the BBB's name and logo policy and has falsely stated BBB accreditation or referenced BBB's name in an unauthorized manner, despite BBB's efforts to get the business to cease using BBB's trademark. This use of BBB's trademark constitutes trademark infringement and is a violation of trademark rights of the International Association of Better Business Bureaus.
This matter has been referred to the International Association of Better Business Bureaus (IABBB) for further action
Accreditation
This business is not BBB Accredited
BBB Rating
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