Business ProfileforPure Hockey

I recently purchased a stick at the Pure Hockey in **********, **. Because my son has broken a few sticks this year, I specifically asked about a warranty. The cashier told me yes, there is a 30 day warranty. Unfortunately, my sons stick broke on 2/7/2023. I called the store yesterday, 2/8/23, and asked about the warranty. The person on the phone told me I can bring the stick back. I asked what I needed to do to have the warranty apply and said can I just print my receipt out from my online account and bring that? To which he said I "didnt even have to do that, they could look it up in the system." Never was I told of the additional requirements. Today, we bring the stick in and ****** says because we didnt have the serial number sticker on the stick, the warranty is invalid. This is completely absurd. Never was I told when inquiring about the warranty when I bought the stick, or yesterday when calling to inform them of the need for the warranty that this would need to remain on the stick. He says hes always telling the customers that. Well, let me tell you that Im a very organized and professional person and if I knew that was required, I certainly would have kept the serial number sticker, especially seeing as my son has broken several sticks this year alone. This is extremely poor customer service and they are not educating their customers correctly on the warranty. If theyre going to assume customers know the policies, they should have them sign or acknowledge receipt of that information, instead of s******* us out of a fake warranty program and taking another $275 from us for a new stick.I specifically asked about the program and never told or acknowledged that I needed this sticker. They are telling customers one thing and not educating them correctly. Even when I called to confirm the warranty, they said bring it back and no mention of the sticker. I'm sure many other families have also suffered from their lack of transparency.