Charity Report

  • Issued: April 2023
  • Expires: April 2025

Goodwill Industries of West Michigan Inc.

Accredited Charity

Meets Standards

231-722-7871

271 E Apple Avenue
Muskegon, MI 49442-3408

https://www.goodwillwm.org

231-722-7871

271 E Apple Avenue
Muskegon, MI 49442-3408

https://www.goodwillwm.org

Accredited Charity

Meets Standards

Standards For Charity Accountability

Governance

  1. Board Oversight

    Oversight of Operations and Staff: Standard 1

    Description
    Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fundraising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.

    The organization meets this standard.

  2. Board Size

    Number of Board Members: Standard 2

    Description
    Soliciting organizations shall have a board of directors with a minimum of five voting members.

    The organization meets this standard.

  3. Board Meetings

    Frequency and Attendance of Board Meetings: Standard 3

    Description
    An organization shall have a minimum of three evenly spaced meetings per year of the full governing body with a majority in attendance, with face-to-face participation. A conference call of the full board can substitute for one of the three meetings of the governing body. For all meetings, alternative modes of participation are acceptable for those with physical disabilities.

    The organization meets this standard.

  4. Board Compensation

    Compensated Board Members: Standard 4

    Description
    Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

    The organization meets this standard.

  5. Conflict of Interest

    Conflict of Interest: Standard 5

    Description
    No transaction(s) in which any board or staff members have material conflicting interests with the charity resulting from any relationship or business affiliation. Factors that will be considered when concluding whether or not a related party transaction constitutes a conflict of interest and if such a conflict is material, include, but are not limited to: any arm's length procedures established by the charity; the size of the transaction relative to like expenses of the charity; whether the interested party participated in the board vote on the transaction; if competitive bids were sought and whether the transaction is one-time, recurring or ongoing.

    The organization meets this standard.

Measuring Effectiveness

  1. Effectiveness Policy

    Board Policy on Effectiveness: Standard 6

    Description
    Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

    The organization meets this standard.

  2. Effectiveness Report

    Board Approval of Written Report on Effectiveness: Standard 7

    Description
    Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

    The organization meets this standard.

Finances

  1. Program Expenses

    Program Service Expense Ratio: Standard 8

    Description
    Spend at least 65% of its total expenses on program activities.

    The organization meets this standard.

  2. Fundraising Expenses

    Fundraising Expense Ratio: Standard 9

    Description
    Spending should be no more than 35% of related contributions on fundraising. Related contributions include donations, legacies, and other gifts received as a result of fundraising efforts.

    The organization meets this standard.

  3. Accumulating Funds

    Ending Net Assets: Standard 10

    Description
    Avoid accumulating funds that could be used for current program activities. To meet this standard, the charity's unrestricted net assets available for use should not be more than three times the size of the past year's expenses or three times the size of the current year's budget, whichever is higher.

    The organization meets this standard.

  4. Audit Report

    Financial Statements: Standard 11

    Description
    Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.

    The organization meets this standard.

  5. Detailed Expense Breakdown

    Detailed Functional Breakdown of Expenses: Standard 12

    Description
    Include in the financial statements a breakdown of expenses (e.g., salaries, travel, postage, etc.) that shows what portion of these expenses was allocated to program, fundraising, and administrative activities. If the charity has more than one major program category, the schedule should provide a breakdown for each category.

    The organization meets this standard.

  6. Accurate Expense Reporting

    Accuracy of Expenses in Financial Statements: Standard 13

    Description
    Accurately report the charity's expenses, including any joint cost allocations, in its financial statements. For example, audited or unaudited statements which inaccurately claim zero fundraising expenses or otherwise understate the amount a charity spends on fundraising, and/or overstate the amount it spends on programs will not meet this standard.

    The organization meets this standard.

  7. Budget Plan

    Budget: Standard 14

    Description
    Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fundraising, and administration.

    The organization meets this standard.

Fundraising & Info

  1. Truthful Materials

    Misleading Appeals: Standard 15

    Description
    Have solicitations and informational materials, distributed by any means, that are accurate, truthful and not misleading, both in whole and in part. Appeals that omit a clear description of program(s) for which contributions are sought will not meet this standard. A charity should also be able to substantiate that the timing and nature of its expenditures are in accordance with what is stated, expressed, or implied in the charity's solicitations.

    The organization meets this standard.

  2. Annual Report

    Annual Report: Standard 16

    Description
    Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fundraising and administrative categories as in the financial statements, and (iii) ending net assets.

    The organization meets this standard.

  3. Website Disclosures

    Web Site Disclosures: Standard 17

    Description
    Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

    The organization meets this standard.

  4. Donor Privacy

    Privacy for Written Appeals & Internet Privacy: Standard 18

    Description
    Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

    The organization meets this standard.

  5. Cause Marketing Disclosures

    Cause Related Marketing: Standard 19

    Description
    Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

    The organization meets this standard.

  6. Complaints

    Complaints: Standard 20

    Description
    Respond promptly to and act on complaints brought to its attention by the BBB Wise Giving Alliance and/or local Better Business Bureaus about fundraising practices, privacy policy violations and/or other issues.

    The organization meets this standard.

Conclusion

Goodwill Industries of West Michigan Inc. meets the 20 Standards for Charity Accountability.

Purpose

  • Year, State Incorporated

    1950, MI

  • Stated Purpose

    Changing lives through the power of work.


Programs

Goodwill Industries of West Michigan offers employment programs and services to fulfill a diverse set of community needs. The organization provides customer service training, using curriculum from the National Retail Federation, to prepare participants for a career in customer service. The Developing Unique Employability Skills (DUES) seminar is a one-week training program for individuals with barriers to employment and is comprised of educational presentations, community outings, and paid, on-the-job training in community settings. The organization's Janitorial Occupational Training program is designed to prepare individuals to meet the quality standards of janitorial services, offering training in a community setting. The Managed Employment Program uses time-limited, wage-paying jobs that combine real work, skill development, and supportive services to transition participants rapidly into the labor market. Return-to-Work facilitates the return of injured workers to the workforce as soon as medically appropriate by assisting employees who have sustained an injury or illness by providing temporary, alternate, or light-duty work with a gradual increase in length or difficulty to build strength and tolerance levels until the worker is able to return to their regular employment.To focus on helping homeless families make transitions into steady employment and stable housing, Goodwill of West Michigan's Transitional Housing and Employment Services program works to extend beyond traditional short-term emergency sheltering by providing skills training, job search and placement assistance, financial literacy training, and other supports needed to achieve self-sufficiency. With the US Department of Veterans Affairs' Supportive Services for Veteran Families program, Goodwill of West Michigan provides housing and employment services to low-income veteran families living in or transitioning to permanent housing in Manistee and Mason counties. The organization's EXIT program provides support services to criminal offenders living in Muskegon and Muskegon Heights. In partnership with other community organizations, this alternative sentencing option provides participants with case management, mentoring, and occupational training. Goodwill of West Michigan works with Michigan Rehabilitation Services to provide formal assessments regarding the impact of client's criminal backgrounds on their search for employment, as well as peer support for ex-offenders. GoodTemps is a temporary staffing agency offering displaced workers, ex-offenders, and others assistance in entering or reentering the job market by placing individuals in a variety of occupations and skill levels. The organization's Moral Reconation Therapy uses behavioral strategies aimed at decreasing recidivism of ex-offenders through the development of moral reasoning. The Offender Success program is a state-wide strategic approach to creating safer neighborhoods and better citizens through the delivery of services, programming, support, and supervision for prisoners reentering the community.Goodwill of West Michigan provides diagnostic assessments and evaluations encompassing physical capabilities, vocational interests, aptitude testing, occupational knowledge, academic skills, verbal and cognitive skills, work skills and tolerance, work habits, and vocational options and objectives. These evaluations can be carried out through standardized testing, physical ability testing, and on-the-job observations of skills and needs. To serve persons with little or no work experience, Goodwill of West Michigan's Work Adjustment program aims to help individuals understand the meaning, value, and demands of work, or to re-establish skills, attitudes, or work behaviors. The organization's Work Readiness program is designed to provide psychosocial and vocational rehabilitation for persons with developmental disabilities and mental impairments who need facility-based training and employment services, or who choose not to seek community-based employment. Also targeted to people with developmental disabilities or mental impairment, Supported Employment provides one-on-one training and ongoing support for transition to community-based employment through community job development, job coaching, and long-term follow-up to maximize employment potential. Impactful Integration offers customized community-based activities to prepare individuals for competitive integrated employment.Helping people prepare for, find, and keep good jobs is what Goodwill is about.Goodwill strives to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training, and the power of work.Working to meet the needs of all job seekers - including people with disabilities, criminal backgrounds, and other specialized needs - Goodwill offers a broad range of employment and training programs and other support services to fulfill a diverse set of community needs.

For the year ended December 31, 2022, Goodwill Industries of West Michigan Inc. program expenses were:

Program Services $25,193,820
Program Expenses $25,193,820

Governance & Staff

  • CEO

    Jeanette Hoyer, President/CEO

  • Board Chair

    Diana Osborn, Company Contact

  • Chair's Profession / Business Affiliation

  • Board Size

    15

  • Paid Staff Size

    381

Fundraising

Method(s) Used:
Invitations to fundraising events, Grant proposals, Internet, Appeals via Social Media (Facebook, etc.), Round up program. At the store level the staff asks customers at check out if they would like to round up to the nearest dollar to support our mission., Solicitations for Used Clothing.

Fundraising methods include: Direct Mail Appeals, Print Advertisements, Grant Proposals, Internet Appeals, and Cause-Related Marketing. Fund raising methods include: Direct Mail Appeals, Grant Proposals, and Internet.

% of Related Contributions on Fundraising: 0.50%

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


Financial

The following information is based on Goodwill Industries of West Michigan Inc.'s Audited financial statements - consolidated for the fiscal year ending December 31, 2022

Source of Funds
Retail Sales of donated goods $18,004,916
Mission Services $5,659,027
Donated Goods $4,159,521
Contract Services $1,033,924
Other revenue $150,104
Gain on sale of property or equipment $63,333
Fundraising $40,391
United Waty $22,172
Rental Income $8,417
Change in value of beneficial interest in assets held by foundation $-706,644
Investment loss $-1,603,959
Total Income $26,831,202

Breakdown of Expenses

Total Income $26,831,202
Total Expenses: $28,317,429
Program Expenses $25,193,820
Fundraising Expenses $20,896
Administrative Expenses $3,102,713
Other Expenses $0
Expenses in Excess of Income $1,486,227
Beginning Net Assets $30,419,248
Other Changes In Net Assets $0
Ending Net Assets $28,933,021
Total Liabilities $0
Total Assets $46,782,958

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the  Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau ® is a registered service mark of International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.