Business ProfileforClement Hyundai

In March 2023, Better Business Bureau questioned Clement Hyundai’s website, www.clementhyundai.com, which stated:

“30-Day Price Match Guarantee”
“$5k Advantage for FREE”
“30 year/300k Mile Warranty”
“5-day love it or swap it”
“Guaranteed financing for all”

According to BBB Code of Advertising, “Despite an advertiser’s best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim such as by stating, if truthful, that the advertiser will meet or beat a lower price.”

The BBB Code of Advertising also states, “An advertiser may use the word “free” in advertising whenever the advertiser is offering an unconditional gift.  Also, “the “free” offer should be temporary; otherwise, consumers may view it as a continuous combination offer, no part of which is free.  Thus, where it would otherwise confuse consumers, a product or service must not be advertised with a free offer in a trade area for more than 6 months in any 12-month period.  At least 30 days must elapse before another such offer is promoted in the same trade area.”

In addition, BBB Code of Advertising says, “When using the term ‘warranty’ or ‘guarantee’ in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser’s location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.” In addition, “When advertising ‘lifetime’ warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term ‘lifetime’.”

Lastly, Better Business Bureau’s Code of Advertising standards states, “The words ‘no credit rejected,’ ‘guaranteed financing,’ ‘all credit applications accepted’ or words of similar import can imply that consumer credit will be extended to anyone regardless of the consumer’s credit worthiness or financial ability to pay. They must only be used when all credit requests are approved.”

BBB asked the business to modify, substantiate or discontinue its advertising claims.  The company initially responded it would make modifications, however, no modifications have been made and the business did not respond to further communication from BBB regarding the claims on its website.