Customer ReviewsforAsheboro Honda

I would like to say that I am sorely disappointed in the way to Asheboro Honda and their employees have treated my wife and myself. We were having warranty issues and that got resolved; however, we asked to speak to the general manager, *******************, and were repeatedly hung up on, misdirected, and lied to. They repeatedly done this to my wife and when I tried calling they hung up on me as well. And then, when my wife posted her review, they accused her of cursing. I would like to say that is a blatant lie. My wife doesn't curse. She might lose her temper at me but she does not curse. So, whoever works at Asheboro Honda that post their comments on the reviews is a liar. Now they are saying that we are banned. Well that's all fine and good. We have contacted the BBB and News 2, and will be seeking to get in touch with the attorney general soon enough. They think that a ****** review full of lies is going to stop us from telling the world that they are liars and cheats and we will do anything they can not to do to work and still charge you for it? They've got another thing coming. I will go to my grave knowing that I have not let a moment go by that I can let somebody know to do not buy a car or get any service whatsoever from Asheboro Honda. That is my new life mission. Asheboro Honda, ******************* ... I am calling you out. We are not done and we will never be done. DO NOT DEAL WITH ASHEBORO HONDA, ASHEBORO ******* ASHEBORO DODGE. THEY ARE ALL OWNED BY THE SAME PERSON AND THEY WILL ALL LIE CHEAT AND STEAL.

This review was copied and pasted from a ****** review which was taken down by ****** because it directly threatens an employee. We are in the process of securing a restraining order to protect our employees from these individuals.In addition to making false claims, these former customer have verbally assaulted our employees with profanity-laced tirades, and they have since been banned from our premises.

I haven't been to this dealership in person but am trying to shop online before I make a drive out. They have a 2023 Honda civic type R listed on their website for sale brand new. They claim an MSRP of $55,345 Honda's own website says its MSRP is $43,795 + premium color $455 + destination charge $1,095 = $45,345 MSRP is the Manufacturer Suggested Retail Price. Asheboro Honda does not state on their website that the price they have listed includes a $10,000 markup. As the dealer they have the right to set their own price, but it is misleading and false advertising to say that the price they have set is the MSRP. An unsuspecting buyer could be persuaded to believe that they are paying what the manufacturer of the car says is the fair market value. When in reality they are being taken advantage of.

When we apply pricing to new vehicles, our website provider only allows one space for top line pricing, and refers to that as MSRP. We do not have the option to break out the market adjustment in a separate field when we enter the data. In the case of this Honda Civic Type R, the customer is correct, the price shown in the MSRP field is not the actual MSRP. Our question to Mr. ***** is this: Which would be more misleading- Putting the true MSRP in the one field that we we have available, and shocking the customer with the market adjustment when they arrive at the dealership, or, disclosing the total price in the field labeled MSRP as we are currently doing so that there are no surprises for the customer? Surely Mr. ***** would agree that it is the former, and our current pricing setup avoids that. Our experience, as proven with this customer review, is that there are no "unsuspecting buyers" when it comes to shopping for a rare and expensive vehicle such as this Civic type R. This customer demonstrates that all the available data a customer needs to make an informed decision prior to purchasing is readily available online, and is clearly notated on the window sticker when a customer shops in person at the dealership. It is legal, ethical, and commonplace for this and other Honda dealerships to apply market adjustments to rare and high-demand vehicles, and this practice is supported by customers routinely purchasing the vehicles at the adjusted price, without complaint.

Thank you for writing to reply to me. I do have a few critiques. 1 MSRP as I'm sure you are aware, is an acronym meaning Manufacturer Suggested Retail Price. If Honda didn't suggest the price then it is incorrect. You should change the field to say "market price" or "our price" because like you said it's not the actual MSRP. 2 You do not have to charge a markup. The vehicle wouldn't be so rare and expensive if it was selling for MSRP. 3. The window sticker with addendums should be available online. 4 It is legal and commonplace but debatably ethical. Practices like this are the reason certain cars have left the US market. I will say that other cars you have listed online are fair market value as of 9-12-23.

It is so frustrating - Asheboro Honda dealership will post the lowest prices on their vehicles online (cars.com) and when you come in, it's $600 more or a thousand more. FRAUD!! They do this to lure customers in. It is dishonest.

Hi *****, we understand your frustration. These are difficult times for customers and dealerships, due to the lack of available new car inventory. When a new vehicle is invoiced to us by the factory, our internal computer system automatically posts to vehicle to our website at MSRP. it is very common for us to accessorize some vehicles after the fact, and our website does not always update the revised pricing to include the accessories. If this was your experience, we apologize, and we'd like to further assist you by responding to this and any other concerns you may have either in person or over the phone. Our owner, Chris L*****, can be reached directly at ###-###-####. He would be happy to assist you and provide any additional information. Thanks for taking the time to make us aware of your concern, and we hope to hear from you soon.