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Find a Location

Wisdom Panel has 1 locations, listed below.

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    Business ProfileforWisdom Panel

    DNA Testing

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 2 Customer Reviews

    Customer Complaints

    2 complaints closed in last 3 years

    1 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Related Categories

    Business Details

    Location of This Business
    800 High St, Hackettstown, NJ 07840-1552
    BBB File Opened:
    9/19/2011

    Customer Complaints

    2 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    08/30/2023

    Complaint Type:
    Product Issues
    Status:
    Unanswered
    Optimal Selection thru Wisdom Panel- This is the most horrible dna company i've ever used! The customer service is awful and they "lose" your tests, try to blame the mail, when it was lost in the facility, They lose 1 of the tests and say the mail didnt deliver it, even tho it was in the exact box the rest were! They screwed up 4 out of 6 tests saying not enough dna was there?? There are 2 swabs sent in each package for each puppy, each puppy was done exactly as the instructions said (this is not the first dna test we've done, there have been lots, we know what we are doing), theres no possible way that 2 swabs did not have enough dna on them!! Ive done at least a hundred tests between litters and my own dogs and have NEVER had a failing test like this lol, and I can show proof of that. They sent the original order out in 2 days, but then when they sent replacements for the ones "lost in the mail, but then *************** somewhere", it took more than 5 days! Now, they are not responding to emails and their phone lines are down. I sent the first email 3 days ago asking for a refund. Normally it takes them 1 day or less to respond, so thats a little strange. I told them I wanted absolutely nothing to do with this company and their rubbish tests, and to stop the remaining test and I wanted a refund for them all. They did complete 2 tests and they are not even correct results lol, saying that the one is long coat pup when it is clearly a short coat. I told them throw the tests they've done out, remove them from the profile even, cuz I won't be using them and they are inaccurate. They went ahead and did the last test anyways it seems, and it was another inconclusive. This is the worst dna company ive ever used. Not to mention their tests are just junk trying to read! Like, you shouldnt have to email asking what every result means, cuz they dont even give full allele names at the locus they are at, its unreadable. I just want my money back!!

    Customer Reviews

    2 Customer Reviews

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    How BBB Processes Complaints and Reviews

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    Most Recent Customer Review

    Shannon D

    1 star

    10/15/2023

    A waste of Money! Very, very disappointed. We got Wisdom Panel as it said it was the best ...but the results came back with just one breed as 100% German Shepherd. There is NO WAY she is all Shepherd. We've had Germans Shepherds for the last 20 years (8 full blood shepherd) , we know the temperament and build - the only reason we did DNA was to see what else she may have. She has a very long, curly tail, webbed feet, and is very tall (all leg). Plus a double dew claw on both of the hind feet. She does have a Shepherd face and ears, that's about it. The Vet agreed she is something else, but didn't know what other breed. The one thing the test did get correct is that she is black. Moving along to try Embark next.

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