Business ProfileforNext Cleaners

On November 18, 2021, BBB contacted the business regarding its website advertising "green" and "eco-friendly."

According to the BBB Code of Advertising, Environmental Benefit Claims

Advertisers should avoid broad, unqualified environmental benefit claims such as "green" or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic," should only be used when substantiated and properly issued. Additional disclosures are needed if not issued by an independent third-party.

• General Principles
• 36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
• 36.1.2 Advertisers must qualify general claims with specific environmental benefits.
• 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for for any claim must be clear, conspicuous and understandable.
• 36.1.4 When  an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
• 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
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Unfortunately, the business did not respond to BBB's request to modify or remove the claims.