Business ProfileforBell Pet Company, LLC

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

January 9, 2023, NEW YORK – New York Attorney General Letitia James today reached an agreement with Bell Pet Company, LLC (Bell Pet), which does business as The Pet Zone, and its owners for misleading consumers about the health of the pets they sold to New Yorkers. Today’s agreement requires Bell Pet to pay a civil penalty and create a restitution fund of up to $200,000 to reimburse eligible consumers for medical costs. The Pet Zone, which has stores in Albany, Poughkeepsie, Watertown, and Queensbury, misled customers about the health of the pets they purchased by providing incomplete medical records.

The Office of the Attorney General (OAG) found that The Pet Zone provided consumers with deceptive medical records that did not include a full list of medication provided to the pet to hide previous illnesses. The Pet Zone offered consumers an online tracking system called “PetKey,” which the defendants claimed included a full list of all the medication provided to the pet prior to purchase. The OAG found that on several occasions, PetKey failed to list medications, including antibiotics, provided to pets and once the pets were brought home, they became sick.

Today’s agreement requires The Pet Zone to create a restitution fund of up to $200,000 to reimburse eligible consumers who purchased pets in or after January 2014 and within 14 days of purchase received a certification from a vet that their pet was sick and should have been unfit for sale. Eligible consumers will be reimbursed for their veterinary costs related to the vet’s certification and treatment for the illness up to the total cost of the pet, including tax. The fund will be available to any qualifying consumers for 12 months. In addition, The Pet Zone must pay $2,500 in penalties to the state.

As part of the settlement, within the next 30 days, the Pet Zone will be required to post information about submitting claims for anyone who believes they may be eligible to seek reimbursement. In the interim, if New Yorkers have questions about this settlement, they are encouraged to contact the OAG Watertown Regional office at (315) 523-6080.

The agreement also requires The Pet Zone to ensure that every pet has been examined by a licensed vet and has received all the vaccinations as required by state and local law with accurate and complete records provided to consumers. Additionally, The Pet Zone is required to train its employees and visibly alert consumers to the requirements of the Pet Lemon Law. The Pet Zone must identify a corporate point of contact for all Pet Lemon Law claims. For further information, go to the New York State Attorney General's press release.