Business ProfileforASA College, Inc.

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

On 10/03/2022, NYC Department of Consumer and Worker Protection (DCWP) Commissioner Vilda Vera Mayuga announced a settlement with ASA College, one of New York City’s largest for-profit colleges, for deceptive and misleading advertising that violated the City’s Consumer Protection Law. 

From January until August of this year, ASA ran hundreds of ads, including on the subway and on social media, that targeted immigrants, low-income New Yorkers who may need financial assistance to attend higher education, and other vulnerable communities. ASA’s advertisements violated the City’s laws and rules dozens of times. Some of their deceptive advertisements promised that ASA could help students get specific types of visas that would let them legally stay in the United States; that students could graduate in 16 months from specific programs when that is not possible; and that students would receive a $4,000-$8,000 “gift” upon graduation that was in fact a scholarship with many conditions and limitations.

ASA has agreed to pay $112,500 in civil penalties and comply with the Consumer Protection Law going forward.