Business ProfileforNorthland Roofing

BBB sent correspondence to Northland Roofing on March 4, March 11, andMarch 25, 2024 requesting more information about the business as well asinformation and substantiation of advertised claims on the website https://northlandroofingpro.com/ They are asfollows:

What is the business affiliation with Luis AntonioClavijo?

What is the business affiliation with Luis Antonio Cavijo Lema?

What is the business affiliation, if any, with Luis Tenezaca?

What is the business affiliation with the followingcompanies?

FMHome Improvement, Inc.

LeclaHome Improvements and Roofing Inc. Danbury, CT

LT General ConstructionLLC Danbury CT

LT GeneralConstruction Brockport, NY

NorthlandRoofing LLC in Danbury CT

NorthlandRoofing 1051 Western Rd. Castleton on Hudson NY 12033

BBB requested addresses for all locations forNorthland Roofing.

BBB requested the names and addresses of all of thecompanies that Antonio Clavijo is affiliated with that are currently operating.

BBB requested the names of all of theowners/partners of Northland Roofing and any other companies that that they areaffiliated with that are currently operating.

The business originally provided an address to BBBof 2120 Teall Ave #2 Syracuse, NY 13206. The website states Buffalo, NY 14225. BBBasked the business to provide the actual address for Northland Roofing.

BBB requested the business NYS DOT and US DOTnumber.

Thereare 3 phone numbers that appear on the website https://northlandroofingpro.com/,and other advertising and appear to be for locations in different states due tothe different area codes.. BBB asked whichof these numbers on the website are correct, or if they are both correct?

Websitestates Northland Roofing, LLC. BBB is unable to verify this LLC with NYSDivision of Corporations. BBB requested proof of registration with NYSDepartment of State Division of Corporations.

Websitestates in the header of every page, “15 Year Warranty” as well as other locationsin the advertising.

BBB requested the terms and conditions of the 15year warranty and advised that they should be disclosed in a clear andconspicuous location.

Websitestates Partnerships, Certifications, and Materials. BBB requested proof of all partnerships andcertifications.

 Websitestates in footer of all pages, “Locally Owned”

“Welive here too!

We'rea well established, local company - not storm chasers or some big corporation.We live in the area, are proud to be a part of the community, and love showingoff our work to our friends and family. Rest assured that we take pride intaking care of our neighborhood!”

According to the website and other information thatBBB has found, there are locations in CT, NH, VT, NYC, Syracuse, and nowCheektowaga. BBB asked how the company can advertise locally owned with so manylocations? 

Websitestates in footer of all pages,

“15Year Replacement Warranty*

1Year Repair Warranty*”

Asterisks are featured but unable to find anasterisk referenced to provide the terms and conditions of these warranty’s.The terms and conditions of all warranty’s and guarantee’s should be disclosedin a clear and conspicuous location.

Websitestates in footer of all pages, “Our office is located in Buffalo, NY. We workwith the following counties:

BBB requested the business City of Buffalo license.

Businessadvertises that they work in Buffalo County, NY. This is not an actual county.

Websitestates in footer of all pages “Buffalo, NY 14225”

BBB requested the address of the business inCheektowaga, NY.

Websitestates, “Certified Roofing Technicians

Ourskilled and fully trained roofing crew consists of full licensed, insured andbonded roof technicians who are up to date with the latest roofing technologyand are fully equipped with the latest state of the art tools, high qualitymaterials and specialty vehicles. We purchase all of our roofing products andmaterials from the most trusted supplier and stock up on only premium qualityroofing products made from recognized manufacturers offering solid warranties.In addition, as an established roof repair company, we never subcontract outparts of any project for any of the commercial and residential roofing projectswe take on that include certified roof construction, licensed roof installationand cost effective preventative roof maintenance programs.”

• “Licensed, insured and fully trained roofing professionals”

BBB requested proof of all certifications, licensingand bond information for all of your roof technicians.

 https://northlandroofingpro.com/insurance-experts/

“Wesave you money!

Wouldyou like to work with a roofing contractor that can save you as much money aspossible when it comes to replacing your roof? Our company has receivedspecialized training designed to help roofing contractor’s get the most valueout of your home owner’s insurance policy. Thanks to this training, we are ableto navigate the ins-and-outs of complicated insurance policies to maximize yourclaim – meaning we save you money!

Overthe years we noticed the insurance companies using a variety of tools to putthe responsibility on the home owner. We ran into claims adjusters focused onsaving their employer as much money as possible. When you work with NorthlandRoofing, LLC you’ve got an insurance expert on your side helping you keepas much money as possible.

Don’tdelay – call us right now if your roof is damaged, even if you think you onlyneed a minor repair. It’s imperative we assess the damage before the insurancecompany, and, in many cases, it may even be important for us to be on thepremises at the same time as your claims adjuster. So don’t delay – callNorthland Roofing, LLC today.”

BBB requested more information about the company’sspecialized training so that Northland Roofing can get more money from theinsurance company to save the consumer money.

 https://northlandroofingpro.com/services/roof-inspections-250/

“Wesave you money!

Sometimesyou just need a thorough roof inspection and a detailed report. If you don’tneed to hire us for a roof repair or roof replacement, and just want us toprovide a detailed report for other matters (such as real estate transactions,insurance claims, etc) we can help. Call today to schedule your $250 roofinspection.”

BBB requested more information as to how schedulinga roof inspection and charging a consumer $250 will save the consumer money.

https://northlandroofingpro.com/services/roof-replacement/

“WeDo Roof Replacement in Schodack, NY”

“Ifyou need roof replacement in Schodack, NY give us a call at 203-448-8793!” 

BBB requested why Schodack, NY is specificallyreferenced and if this is the only area that the business provides roofreplacement services?

“Weare insured and licensed.”

BBB requested provide proof of licensing.

https://northlandroofingpro.com/services/roof-repair/

This page also references Schodack, NY and multiplephone numbers.

https://northlandroofingpro.com/services/siding/

This page also references Schodack, NY and multiplephone numbers. 716-994-3471, 603-852-1540

“Notonly can our siding help to reduce the cost of your electricity bill, but itcan also make your home or office look amazing.”

“Thiscan help to reduce your electric bill”

BBB requested substantiation for the claims thatsiding will help to reduce an electricity bill.

https://northlandroofingpro.com/services/gutters/

This page also references Schodack, NY and multiplephone numbers. 716-994-3471, 603-852-1540

https://northlandroofingpro.com/services/gutter-repair/

This page also references Schodack, NY and multiplephone numbers. 716-994-3471, 603-852-1540

 https://northlandroofingpro.com/services/gutter-installation/

This page also references Schodack, NY and multiplephone numbers. 716-994-3471, 603-852-1540. 203-448-8793

https://northlandroofingpro.com/services/chimneys/

This page also references Schodack, NY and multiplephone numbers. 716-994-3471, 603-852-1540.

This page also states Chimney Services in NewHampshire.

To date, the business has not responded to our request.

Thequestions and concerns pertain to the following BBB Codes of Advertising:

1.Basic Principles of the Code

1.1 The primary responsibility for truthfuland non-deceptive advertising rests with the advertiser. Advertisers should beprepared to substantiate any objective claims or offers made before publicationor broadcast. Upon request, they should present such substantiation promptly tothe advertising medium or BBB.

20.Warranties or Guarantees

20.1 When using the term “warranty” or“guarantee” in product advertising, the advertiser must clearly andconspicuously include a statement that the complete details of the warranty canbe seen prior to sale at the advertiser's location, viewed on the advertiser’swebsite or, in the case of mail or telephone order sales, made available freeon written request.

20.2 Advertisers should only use “satisfactionguarantee,” “money back guarantee,” “free trial offer,” or similarrepresentations in advertising if the seller or manufacturer refunds the fullpurchase price of the advertised product or service at the consumer's request.

20.3 When “satisfaction guarantee” or similarrepresentations are used in advertising, any material limitations or conditionsthat apply to the guarantee must be clearly and conspicuously disclosed.

20.4 When advertising “lifetime” warranties orguarantees or similar representations, the advertisement must clearly andconspicuously disclose its intended meaning of the term “lifetime.”

20.5 Sellers or manufacturers should advertisethat a product or service is warranted or guaranteed only if the seller ormanufacturer promptly and fully performs its obligations under the warranty orguarantee.

34.  Claimed Results

Claims relating to performance and results should bebacked up by reliable evidence.