Business ProfileforRedeem Therapeutics, Inc

On March 20, 2023, BBBcontacted the business regarding its use of objective superlative claims ontheir website (www.redeemrx.com).  The statement used is:  "Made in the USA". 

Asoutlined by the BBB Code of Advertising, Rule 37 "Made in USA Claims”: 

37.1 “Made in USA” andsimilar terms used to describe the origin of a product must be truthful and substantiated.

37.2 An advertiser mustnot express or imply that a product or product line is exclusively “Made inUSA” unless all or virtually all of the product is made in the U.S. Allsignificant parts and processing that go into the product must be of U.S.origin. That is, the product should contain no — or negligible — foreigncontent.

37.3 Advertisers can refer toproducts that are manufactured with foreign components as “Assembled in USA,”if the product's principal assembly and last substantial transformationwas completed in the U.S.

37.4 Qualified “Made in USA”claims, for example, “60% U.S. content,” “Made in U.S.of U.S. and imported parts,” are appropriate for products that are manufacturedor have been substantially assembled domestically. However, advertisers mustavoid making these claims if a significant amount of assembly or material ofthe product was not completed in the U.S. Qualified “Made in USA” claims, likeunqualified claims, must be truthful and substantiated.

BBB Codeof Advertising can be viewed at www.bbb.org/code-of-advertising.

As of April 10, 2023,the business has failed to respond to the BBB and is continuing to advertise "Made in the USA".

On March 20, 2023, BBB contacted the business regarding its use of superiority claims on their website (www.redeemrx.com).  The superiority claims used is:  “#1 CBD Oil Spray”.

As outlined by the BBB Code of Advertising, Rule 27 “Superiority Claims -Comparatives – Disparagement”: 

27.1 Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided:

27.1.1 All representations are consistent with the general rules and prohibitions against false and deceptive advertising;

27.1.2 All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitor excels;

27.1.3 The advertisement clearly and conspicuously discloses any material or significant limitations of the comparison; and

27.1.4 The advertiser can substantiate all claims made.

BBB Code of Advertising can be viewed at www.bbb.org/code-of-advertising.

As of April 10, 2023, the business has failed to respond to the BBB and is continuing to advertise "#1 CBD Oil Spray”.