Business ProfileforDixieland Fireworks
Current Alerts For This Business
According to BBB's Code of Advertising;
"12. Lowest prices, underselling claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
13. Price equaling, meeting competitors' prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price."
BBB's Code of Advertising can be viewed in its entirety at
https://www.bbb.org/code-of-advertising
BBB is seeking this company's voluntary cooperation in modifying this verbiage in all forms of advertising.
BBB's objective is to preserve the selling efficiency of advertising in our market place.
On October 27, 2020, Dixieland Fireworks indicated to BBB that they will modify advertising verbiage, however as of January 3, 2022, BBB noted that the company's website contains the statement "Home of the Lowest Prices in Dixie!"
At-a-glance
Related Categories
Business Details
- Location of This Business
- 6703 Ringgold Rd, East Ridge, TN 37412-4229
- BBB File Opened:
- 3/17/2016
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 304 for this business, issued by Department of Commerce & Insurance/TN
These agencies may include:
Department of Commerce & Insurance/TN
500 James Robertson Parkway, Davy Crockett Parkway
Nashville TN 37243
- Type of Entity:
- Sole Proprietorship
- Business Management
- Ms. Keesha Woodard, Owner
- Contact Information
Principal
- Ms. Keesha Woodard, Owner
Customer Contact
- Ms. Keesha Woodard, Owner
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.