Additional Information for Aurous Luminous, LLC

On January 18, 2022, BBB contacted Aurous Luminous, LLC regarding advertised claims on their website https://aurousluminous.com.

Aurous Luminous, LLC advertises their product:

“Complete Hair Rejuvenation-A natural hair growth product that increases density and improves growth rate, while nourishing your scalp.”

“Power of Herbal & Rice Infusion-Inch x Inch cleans the scalp allowing natural and added nutrients to reach the follicle and circulate blood flow. It nourishes the scalp while strengthening, conditioning, and allowing your hair to grow faster.”

“Healthy Hair Naturally-Packed with nutrients from a unique mixture of selective organic oils and herbs in an optimal nutritional balance for maximum absorption. Exactly what your hair needs to grow!”

“Inch x Inch is a natural hair growth product that increases density and improves growth rate while nourishing your scalp. The serum is packed with nutrients from a unique mixture of selective organic oils with herbs formulated in optimal nutritional balance for maximum absorption, thus helps stimulate faster hair growth. Safe for everyday use Measurable results after just 30 days (results will vary, 90-day use is recommended)”

“Inch x Inch Serum cleans the scalp allowing natural and added nutrients to reach the follicle and circulate blood flow. It nourishes the scalp while strengthening, conditioning, and allowing your hair to grow faster.”

“Benefits: Thicker Hair, DHT Blocker, Nourishment & Shine, Hair Growth, Detangler, Anti-Fungal, Moisture Sealant, Heat Protectant, Reduces Shedding, Heals Dry and Itchy Scalp. Can help with Dandruff, Thinning Hair, Psoriasis, Alopecia, Patchy Beards, DHT, Scalp Sores, Lice, Eczema, Baldness, Itchy and Irritated Scalp, Breakage and Split Ends, Premature Greying.”

“After manufacturing formulations by hand for clients for with alopecia, baldness, psoriasis, eczema, fungus, thinning hair and other scalp issues for years, she decided to formulate one product that would benefit all clients. After receiving unbelievable client results and testimonies, Aurous Luminous and Inch x Inch Hair Rejuvenation Serum are now available to the public.” 

BBB Code of Advertising states claims relating to performance, energy savings, safety, efficacy, or results for a product or service should be based on recent and competent testing or other objective data.

BBB requested Aurous Luminous, LLC to provide evidence including but not limited to studies from recent and competent testing or other objective data substantiating claims made about the company's specific products or discontinue any statements advertising the results from the use of Aurous Luminous, LLC's products.

Aurous Luminous, LLC also advertises their product Inch x Inch Hair Growth Rejuvenation Serum is “GMO FREE, CRUELTY FREE, SULFATE FREE and PARANEM FREE.”

BBB Code of Advertising states the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

BBB requested Aurous Luminous, LLC to substantiate these claims by providing competent and reliable testing of their products substantiating the claims or discontinuing the advertised claim. 

Aurous Luminous, LLC also advertises testimonials on their website.  

BBB Code of Advertising states in general, advertising which uses testimonials or endorsements is likely to mislead or confuse if it is not genuine and does not actually represent the current opinion of the endorser. If a consumer’s experience represented in an advertisement is not the typical experience of those using the product or service unless the advertisement clearly and conspicuously discloses what the expected results will be.

BBB requested Aurous Luminous, LLC to substantiate the typical result from customers’ testimonials.

Lastly, Aurous Luminous, LLC advertises their products are "Made in USA-Texas."

BBB Code of Advertising states, “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated. An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all the product is made in the U.S. All significant parts and processes that go into the product must be of U.S. origin. That is, the product should contain no-or negligible-foreign content. Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the products principal assembly and last substantial transformation were completed in the U.S. Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.

BBB requested Aurous Luminous, LLC to substantiate the “Made in USA Texas” claim by providing competent and reliable evidence to support the claim that their product is made entirely in the U.S. or to discontinue the advertised claim. 

As of February 11, 2022, Aurous Luminous, LLC failed to respond to BBB's requests.