Additional Information for Universal Foundation Experts

On July, 28, 2023, BBB Serving North Central Texas requested that the business substantiate, modify or discontinue advertising claims stating, “We beat the competition on all our prices and offer financing!”, “100% Satisfaction Guarantee”, and “With 10 or Lifetime Warranty” without necessary disclosures.

Section 12 & 13 of the BBB Code of Advertising states, “Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. ”Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: The offer is made in good faith; The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and The terms of the offer are not unrealistic or unreasonable for the consumer.”

Section 20 of the BBB Code of Advertising also states, “When using the term ‘warranty’ or ‘guarantee’ in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. Advertisers should only use ‘satisfaction guarantee,’ ‘money back guarantee,’ ‘free trial offer,’ or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. When ‘satisfaction guarantee’ or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.”

As of October 5, 2023, the business has failed to respond to our request to substantiate, modify, or discontinue the advertising claims in question.