Additional Information for University of Denton

On February 4, 2019, BBB serving North Central Texas requested that the University of Denton modify, substantiate, or discontinue its advertising claims to comply with the BBB Code of Advertising.

The businesses advertises:

*"The degrees which the company provides are acceptable all around the world because they are recognized and accredited by Accrediting Commission of International Colleges and Universities (ACICU)";

*"Your application and evaluation is free! The $100.00 fee has been waived. There is no charge for any service unless you place an order for your documents";

*"the services are 100% money back guaranteed";

*"take one of these degrees and be part of our 8000+ working professionals who are working successfully in reputable organizations and multi-national companies";

*"After getting an online degree program from University of Denton you will be able to achieve those positions which you would not achieve in that short period";

According to the BBB Code of Advertising:

1: Basic Principles of the Code: The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

20. Warranties or Guarantees: Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

30. Testimonials and Endorsements:

In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if: It is not genuine and does not actually represent the current opinion of the endorser; it contains representations or statements which would be misleading if made directly by the advertiser; the endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;

BBB remains concerned about the actual value of the diplomas and transcript as compared to representations made in the company's marketing materials.

As of March 13, 2019, University of Denton has failed to substantiate, modify, or discontinue the advertising claims in questions to avoid consumer confusion and comply with the BBB Code of Advertising.