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Business Profile

Trade Exchange

E*TRADE Financial Holdings LLC

Headquarters

This business is NOT BBB Accredited.

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Complaints

This profile includes complaints for E*TRADE Financial Holdings LLC's headquarters and its corporate-owned locations. To view all corporate locations, see

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E*TRADE Financial Holdings LLC has 14 locations, listed below.

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    Customer Complaints Summary

    • 512 total complaints in the last 3 years.
    • 168 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:01/04/2024

      Type:Billing Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Over the past month or two, I've recieved many reorganizational fees totaling $160+ Was confused as to why my account had negative balance, it doesnt show up as negative balance. But I'm unable to make any purchases without paying off the balance first, and if I sell a stock it automatically will pay it. One of these reorganizations, $38 flat rate, but the asset is only worth $4.32 Speaking with customer support, they told me that re-organization fees (except for the first time) cannot be waived. They told me this was industry standard and that they cooperate with other brokers to set this rate on cash accounts. What they described to me is price fixing, the next day a representative said the opposite. Coopetition which in no way benefits the consumer. Speaking with one of their comepitors, ********, they told me they don't charge any reorganizational fees. I'm seeking to waive all and future corporate action fees, and to be compensated for my time and stress levels rising.

    • Initial Complaint

      Date:12/05/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have tried to sell my stock and roll an account over from E*Trade. Every time I try to leave their service, they do not allow it and say there is an issue with my account being locked. I have called them more times than I can remember over the last year and last time I spoke to them they said they would release the hold on my account and allow for it to roll over. I have no outstanding debts or dues with E*Trade. They simply refuse to fix my issue and let me leave. I have been unable to sell my stock and now that stock has decreased in value.

    • Initial Complaint

      Date:11/29/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My account was restricted for 90 days for to many day trades. Its been 4 months so the restriction should be removed. Etrade is telling me that I can only remove it if i deposit 5169 by dec 4 or it stays even though the time is up. They are claiming that will remove the violation. But ******* ****** told me depositing funds doesn't remove violations. I did 1 day trade yesterday after the 3 months of restrictions was up which is legal to do. My account is now restricted from trading they are claiming even though its been over 4 months with no day trading im still in 90 day restriction unless i pay them 5169 in deposit. 

    • Initial Complaint

      Date:11/28/2023

      Type:Billing Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      It took several months to set up my account with E*TRADE. I am now trying to fund my account but after 90 minutes of calls with 3 different representatives today there is still no resolution. I am done with the rubber glove service. A manager needs to assist me linking an external account so that I can fund my new Etrade accounts. If its this hard to GIVE Etrade money how hard will be when I want to withdrawal money? Please review the notes on the account and a manager needs to call me.

    • Initial Complaint

      Date:11/27/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hi. I hope today finds you well. I cannot log in to my account because I changed my phone number. Does not allow me to enter my account by entering my new phone number. **************** is unresponsive. Used to be ***************** Now it is ***************** Please let me into my account.

    • Initial Complaint

      Date:11/20/2023

      Type:Billing Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Locked out of account and holding my money hostage.

    • Initial Complaint

      Date:11/18/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have holdings of ***** in my individual account that etrade system does not allow me to sell. Ive been contacting etrade customer service for months to resolve this but they have been ignoring my request.

      Business Response

      Date: 11/27/2023

      November 27, 2023

      To Whom It May Concern:

      I am following up on your November 19, 2023 letter to ***** ********** requesting a response to ******* *******’s complaint in the above-referenced matter.

      Unfortunately, we are prohibited by Securities and Exchange Commission Regulation SP and Morgan Stanley’s internal policies from disclosing non-public customer
      information to nonaffiliated third parties, including the Better Business Bureau. This prohibition extends to any description of the customer complaint or its response because
      any meaningful discussion of the complaint would generally require the disclosure of personal information about the customer, his or her finances, and investment objectives.

      Please note that a response was provided directly to *** ******* son on November 27, 2023.

      Sincerely,

      Compliance Department
      E*TRADE Securities LLC

    • Initial Complaint

      Date:11/17/2023

      Type:Sales and Advertising Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      *********************, an E*Trade representative, offered to pay a $1,000 promotion if I deposited $250,000 with E*Trade. I confirmed, in writing, that I would be eligible if I deposited $233,000 in a rollover account and $18,000 in my existing E*Trade account. He confirmed in writing. Now E8Trade is not honoring their offer and their position is it all had to be in the rollover account. They reduced the promotion payout to $500.00. I have had multiple documented calls with E*Trade representatives and was told for months the case was being reviewed. Today a manager (***) called me and said they are not honoring the additional $500.00 and their rep made a mistake agreeing in writing. I feel this is a case of "bait and switch".

      Business Response

      Date: 12/12/2023

      December 12, 2023

      Via Email Only
      BBB serving Metro Washington DC and Eastern Pennsylvania
      Dispute Resolution Team
      [email protected] 

      Re:      BBB File Number ********

      To Whom It May Concern: 

      I write in response to your November 19, 2023 letter to ******************************* requesting a response to *************** complaint in the above-referenced matter. 

      Unfortunately, we are prohibited by Securities and Exchange Commission Regulation SP and E*TRADEs internal policies from disclosing non-public customer information to nonaffiliated third parties, including the Better Business Bureau. This prohibition extends to any description of the customer complaint or its response, because any meaningful discussion of the complaint would generally require the disclosure of personal information about the customer, his or her finances, and investment objectives.  
      Please note that a detailed response will be sent via secure message to *******************

      Sincerely,

      Compliance Department
      E*TRADE Securities LLC 

    • Initial Complaint

      Date:11/09/2023

      Type:Billing Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I opened an investment account with E-Trade on 10-16-2023. I used a check from my garbage company I'm not longer with which they gave me a check for $796.34 after I moved and closed my account with them die to me living an an apartment now the check was cut to me after an audit of my account being closed and they returned any deposit I had with them minus any monies due. They che k had cleared about a week after I deposited it with trade but since then etradehasnot let me do anything with it.anytine I try and do a trade or transfer or anything they freeze the account I then call and submit documents they request and they liftthe restrictions. Them again I do anything online with my account with them they freeze it again this has happened about 5-7 times. I've even tried closing my account with the which they will not let me do. So they wanted a 3 way call with the company andme which we have tried to do so 4 times but we keep getting put in circles with them. So E-Trade informed me to find the letter that came with the check and submit that as well as my id. Again and a written statement from myself and then they 3 way call would not be needed . I did so over a week ago. So I call and they say again we have to do the call so we try again and in the process had gotten disconnected. I just want to close my account and and receive my money from my account since they aren't allowing me to trade or anything. This has been going on for almost a month now

    • Initial Complaint

      Date:11/09/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was i/d thefted on my old bank account *** bank. I had to open new account with ** Bank. E*TRADE now with Morgan Stanley refused at add my new account to transfer funds to or from etrade account. The reason is they started verifying yours and my identification by a cell phone number {only option}. NO EMAIL, NO MAIL, NO COPY OF DRIVER'S LICENSE id, NO USA PASSPORTS, NO UPLOADED SCANNED DOCUMENTS SENT TO THEM. My tact cell phone $15 a month does not subscribe to the required cell phone identification company they at Etrade demands. After many phone calls I had to sell all stock and request they mail me a check. The check for over $6000 is now missing. The company instituted a "cell phone only verification" with zero notice and absolutely zero other options. I think one could buy a cell phone in the name of someone else and easily i/d theft them because the cell phone knows the fake name issued to a criminal. Stupid Stupid policy causing my loss and made me angry **** ** ***** missing mailed Allegedly $6000 check. Mad a **** grrrr

    E*TRADE Financial Holdings LLC is NOT a BBB Accredited Business.

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