Business ProfileforWindow Gang
Current Alerts For This Business
Specifically, their use of the claims "Window Genie is the Virginia Beach leader in home services," "Streak Free Guarantee," and "America largest installer of lifetime guaranteed window film." Along with the advertising claims of "Window Cleaning Interior & Exterior "Up to 13 Window $99, Up to 20 Windows $149, Up to 25 Windows $199", "Window Film Special Up to $100 OFF", Concrete Cleaning "$149 For Up To 100 Sq Ft," on your website and also in the March/April 2017 ValPak advertisement does not meet Better Business Bureau Code of Advertising guidelines.
According to the guidelines: "When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. When advertising "lifetime" warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term "lifetime." When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request." Also, "Where a savings claim (for example, "save up to 40%") covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering, unless local, state or provincial law requires otherwise. To avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer. In such an instance, the advertiser must avoid any undue or misleading display of the maximum."
The BBB requested written clarification from the company on how it knows it is "Virginia Beach leader in home services" and "American largest installer of lifetime guaranteed window film," what your lifetime guarantee and your "Streak Free Guarantee" covers from your website claim. As well as clarification on all of your "Up to Claims" from your ValPak advertisement.
Upon receipt of ad challenge from the BBB, the company substantiated their ad with the following response, "We qualify our advertising and our offers and stand behind every offer. Customer reviews and feedback are very favorable and we monitor them closely. Where any discrepancy or problem exists we actively pursue the situation to resolve it in the most customer-friendly manner possible.
Below are the requested clarifications:
-"Window Genie is the Virginia Beach leader in home service": Statement is based on qualitative feedback received from customers. No accurate quantitative data is available to prove this statement is inaccurate for our business category, but in the future it will be removed, restated or reworded to be less absolute.
- "Streak Free Guarantee" Self-explanatory. If we create a streak or smudge we fix it.
-"Lifetime Guarantee" is provided by the manufacturer of the window films. Warrantee information is available on their websites.
-"America's largest installer of lifetime guarantee window film." Based on publicly released industry revenue figures.
-"Up to 13 Windows..." Self-Explanatory. This is the price for standard windows when we clean windows in the whole house. Customers receive this pricing on a daily basis at all price points advertised. Custom pricing for various types of windows is proprietary and provided in free estimates to all customers where relevant.
Upon receipt of ad challenge from the BBB, the ad challenge was closed as substantiated.
At-a-glance
Related Categories
Business Details
- Location of This Business
- P O Box 12011, Newport News, VA 23612
- BBB File Opened:
- 9/6/2018
- Years in Business:
- 38
- Business Started:
- 1/1/1986
- Contact Information
Principal
- Hugh McCullen, Owner
Customer Contact
- Hugh McCullen, Owner
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.