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Business ProfileforLCR
Additional business information
On June 6, 2022 BBB contacted LCR regarding their website, www.lcrsales.com, which makes the claim “We’ve got your toner for about 1/5 of what you’re currently paying”.
The BBB Code of Advertising, which can be found at www.bbb.org/council/for-businesses/code-of-advertising, explains Comparative Pricing:
Advertisers should be reasonably certain that the comparative price does not appreciably exceed the price at which substantial sales of comparable products or services have been made in the trade area for which the claim is made for a reasonably substantial period of time, in the recent, regular course of business. Such comparisons must be substantiated by the advertiser prior to making any advertised comparisons. Descriptive terminology often used by advertisers includes: “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____.”
In all such cases, the advertiser must make certain that the comparable products or services are similar in all material and significant respects.
BBB asked LCR to provide substantiation or remove the claim from their website.
To date, the business has not provided the requested substantiation.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 2120 Salem Ave SW, Roanoke, VA 24016-2516
- BBB File Opened:
- 11/19/2009
- Years in Business:
- 24
- Business Started:
- 7/13/2000
- Business Incorporated:
- 7/13/2000
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Corporation
- Alternate Business Name
- Paul G. Giordano, Inc.
- Business Management
- Mr. Paul Giordano, Owner
- Contact Information
Principal
- Mr. Paul Giordano, Owner
Customer Contact
- Mr. Paul Giordano, Owner
Customer Complaints
0 Customer Complaints
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Most Recent Customer Review
Meg R
12/13/2023
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