Business ProfileforArun Gems International LLC
Additional business information
On February 25, 2022, Better Business Bureau contacted Arun Gems International LLC concerning the following advertising claims found on their website, https://aumika.com/.
- Native advertisement. Arun Gems International LLC's website displays logos from multiple media outlets without disclosing that they are paid advertisements.
- "100% Natural Diamonds, Ethically Sourced and Carefully Selected."
- "Made in USA" and "Proudly Made In America by Master Jewelers."
- Endorsements
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.
Native advertisements are created to resemble the design, style, and functionality of the media in which they are disseminated, which could make it difficult to distinguish between advertising and non-commercial content.
"Made in USA" and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified “Made in USA” claims can made be under certain circumstances and with appropriate disclosures.
Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.
Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city".
Despite written requests, as of March 16, 2022, Arun Gems International LLC has not responded to BBB’s request for revisions and clarification in its advertising.
For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.
At-a-glance
Related Categories
Products & Services
Business Details
This is a multi-location business.
- Location of This Business
- 3600 136th Pl SE Ste 300, Bellevue, WA 98006
- BBB File Opened:
- 5/22/2017
- Years in Business:
- 7
- Business Started:
- 11/14/2016
- Business Incorporated:
- 11/14/2016
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Limited Liability Company (LLC)
- Hours of Operation
Primary
- M:
- 9:00 AM - 5:00 PM
- T:
- 9:00 AM - 5:00 PM
- W:
- 9:00 AM - 5:00 PM
- Th:
- 9:00 AM - 5:00 PM
- F:
- 9:00 AM - 5:00 PM
- Sa:
- Closed
- Su:
- Closed
- Business Management
- Mr. Tilak Kumar, CEO/Owner
- Contact Information
Principal
- Mr. Tilak Kumar, CEO/Owner
Customer Contact
- Mr. Tilak Kumar, CEO/Owner
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.