Business ProfileforBridge City Firm

On March 5, 2024 and March 12, 2024, Better Business Bureau contacted Bridge City Firm concerning advertising claims found on their website https://bridgecityfirm.com/. Specifically, BBB asked Bridge City Firm to substantiate or modify the following claims:

Guarantee Claims:

• “New Clients Delivered Directly To Your Inbox, Guaranteed.”

• “With our powerful Lead Guarantee service, you get a pipeline of interested new clients served up to you on a silver platter.”

Objective Superlative Claims:

• “15+ years of Agency Expertise in the Digital Marketing Industry”

• “Having run thousands of successful social media marketing campaigns over the last 10 years”

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  “See what’s new, and what we are doing for our clients to make sure they are always positioned front and center on Google search and all other major search engines and directories.”

• “Front Page Placement”

• “Wherever your potential customers are looking online for the services you provide, we make sure that you come up front and center.”

• “If you want your business to show up on the front page of Google for the services you provide, then our Local SEO services are by far the most effective way.”

• “24/7 Customer Service”

Testimonials and Endorsement Claims:

• Banner displaying affiliation with Google, Facebook, Bing and Ada Compliance

Claimed Results:

• “We have driven over 11,680,279 New Customers to our Clients”

• “We have helped grow over 186,453 Businesses to more than Double their Profit Margins”

• “WE HAVE CREATED $2,161,340,937 IN REVENUE FOR OUR CLIENTS OVER THE LAST 13 YEARS.”

BBB’s first basic principle of the code of advertising is that “the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.”

20. Warranties or Guarantees

When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.

28. Objective Superlative Claims

Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

30. Testimonials and Endorsements

In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if endorsements placed by advertisers in online blogs or on other third-party websites do not clearly and conspicuously disclose the connection to the advertiser and comply with each of the provisions in this Code.

34. Claimed Results

Claimsrelating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. 

For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.

On March 11, 2024, BBB received a response from Bridge City Firm that failed to address these advertising concerns. On March 12, 2024, BBB sent a follow-up email requesting additional information. To date, Bridge City Firm has not responded.