Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Aqua Finance, Inc. has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforAqua Finance, Inc.

    Financing

    Current Alerts For This Business

    Government Action: BBB reports on known government actions involving business’ marketplace conduct::
    Federal Trade Commission v Aqua Finance, Inc

    The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

    A Federal Trade Commission action against household water treatment funding company Aqua Finance, Inc. (AFI) has led to a settlement that will provide $20 million in refunds and an additional $23.6 million in debt forgiveness for consumers harmed by its dealers’ deceptive sales tactics.

    The FTC’s complaint against AFI charges that the company’s nationwide network of dealers went door-to-door, deceiving consumers about the financing terms for water filtering and softening products. According to the complaint, the bogus claims left consumers with thousands of dollars in unexpected debt and huge interest payments, while its financing terms impaired some consumers’ ability to sell their homes.

     

     

     

    At-a-glance

    Customer Reviews

    1.11/5stars

    Average of 109 Customer Reviews

    Customer Complaints

    263 complaints closed in last 3 years

    90 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Overview

    Aqua Finance provides flexible financing programs to a variety of consumer needs.

    Products & Services

    water treatment financing

    Business Details

    Location of This Business
    1 Corporate Dr Ste 300, Wausau, WI 54401-1724
    BBB File Opened:
    11/14/1995
    Years in Business:
    36
    Business Started:
    1/15/1988
    Business Started Locally:
    1/15/1988
    Business Incorporated:
    1/15/1988
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    Type of Entity:
    Corporation
    Hours of Operation

    Primary

    M:
    7:00 AM - 10:00 PM
    T:
    7:00 AM - 10:00 PM
    W:
    7:00 AM - 10:00 PM
    Th:
    7:00 AM - 10:00 PM
    F:
    7:00 AM - 10:00 PM
    Sa:
    7:00 AM - 4:00 PM
    Su:
    Closed
    Business Management
    • Kimberly Field, General Counsel
    • Bob Heyman, Senior Vice President
    • Kim Antell, Marketing Manager
    • Seth Devine, AVP Customer Experience and Complaint Resolution
    • Nimisha Mamtura
    • Larissa Marwitz, Executive Vice President
    • Kurt Grossheim, President/CEO
    Contact Information

    Principal

    • Seth Devine, AVP Customer Experience and Complaint Resolution

    Customer Contact

    • Kimberly Field, General Counsel
    • Bob Heyman, Senior Vice President
    • Seth Devine, AVP Customer Experience and Complaint Resolution
    • Nimisha Mamtura
    • Larissa Marwitz, Executive Vice President
    Additional Contact Information

    Fax Numbers

    • (715) 848-6220
      Primary Fax

    Email Addresses

    Customer Complaints

    263 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    06/22/2024

    Complaint Type:
    Service or Repair Issues
    Status:
    Answered
    In July *************************************************************** ******. I told the salesman I was moving to ***** in *********************************************** once I PCS. I was told yes and giving this sheet to call once I got me house in *****. I did as instructed and for like two months got the run around until one day I called and was told they only can do business in ** or GA not *****. They then stated they had like a sister company and to call them. I called them (no name was giving just a n umber) to come out and install and was informed they dont work on other company systems. Now I see **** put this on my credit because I refuse to keep paying for a system I cant use. I paid a year worth while it sat in my house as I tried to find so way to get it serviced. I feel like they prayed on me because I was active duty. They should be blacklisted.
    Read More

    Customer Reviews

    109 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Cibelly G

    1 star

    07/09/2024

    If I could give O zero stars that would be my rating. This company is a SCAM! Stay away! My husband and like many other first time owners fall for this water system trap.They offered us 10 years of household products like dish soap, detergent, shampoo etc. awesome right?! We only received it the first year and now we're going on year 3 and we haven't received anything since signing up. Oh and did I mention we also didn't receive the "****** gift card" promised when signing the contract. Just a terrible company! We've called multiple times and left voicemails with no success. We were also promised every 2 years our system would get maintenance done and no one has reached out. Again we are going on 3 years, 2 years without receiving the product or gift card and no maintenance. DON'T FALL FOR THEIR SCAM!

    Aqua Finance, Inc. Response

    07/12/2024

    Dear *******,

    Thank you for your feedback; we appreciate you letting us know how we are doing. Aqua Finance's goal is to provide an unmatched experience for our customers. We would like to learn more about your concerns to help us do better, however we cannot locate your account with the information provided. Please call us at ************ option 2 so we can more quickly address your concerns.

    - Aqua Finance

    Local BBB

    BBB Serving Wisconsin

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.