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How BBB4Good works

BBB4Good enables purpose-driven businesses to become "BBB4Good Verified" by vetting their social good activities with BBB.

BBB4Good empowers consumers to identify businesses that reflect their values and purpose-driven business to stand out in the marketplace.

Recommend a purpose-driven business.

Do you have a purpose-driven business in your community you think should be on our list?

Fill out our form to tell us more and BBB will reach out to them.

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Purpose-driven businesses and purpose-driven consumers are changing the marketplace

Our economy has experienced a significant shift in recent years, with more companies choosing to integrate purpose into their business plans and more consumers seeking businesses that align with their values. The demand for purpose + profit shows no sign of slowing down.

These trends are backed up by research:

Choose trust + purpose

BBB4Good Verified Businesses must demonstrate they are both trustworthy AND purpose-driven

BBB4Good Verified Businesses are BBB Accredited Businesses that have been vetted against the BBB4Good Standards. BBB Accreditation is based on the BBB Standards of Trust. BBB Accredited Businesses must build trust by advertising honestly, telling the truth, honoring promises, safeguarding privacy and embodying integrity.

Review our BBB4Good Standards and FAQs

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