Since 1912, the Better Business Bureau (BBB) has been dedicated to fostering a culture of honesty and fairness in business transactions. In a marketplace flooded with choices, BBB is a go-to resource for making better, more informed purchasing decisions. With just a few clicks, people can find free, verified, and unbiased information on more than 5.5 million businesses in the United States and Canada at BBB.org.
Since 1912, the Better Business Bureau (BBB) has been dedicated to fostering a culture of honesty and fairness in business transactions. In a marketplace flooded with choices, BBB is a go-to resource for making better, more informed purchasing decisions. With just a few clicks, people can find free, verified, and unbiased information on more than 5.5 million businesses in the United States and Canada at BBB.org.
When it comes to excellence, BBB sets the standard – literally! Nearly 380,000 businesses across the U.S. and Canada have earned BBB Accreditation by adhering to BBB’s Standards for Trust. They proudly display the BBB Seal to signify their commitment to ethical business practices and support of BBB’s mission.
That means no more second-guessing or endless online searches—when you want to find a business you can trust, just look for the BBB Seal—it’s The Sign of a Better BusinessSM!
What else does BBB do?
BBB educates consumers and businesses with consumer advice and business tips on a variety of subjects.
BBB Scam TrackerSM, scam alerts and warnings let people know about the latest frauds.
BBB offers complaint resolution services for customers and businesses.
BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.
BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.
BBB offers its national and local consumer services online and in person, helping people millions of times each year.
- BBB is a trusted source for the news media, and its messaging reaches hundreds of millions more through stories in both traditional and social media.
- BBB guides entrepreneurs and businesses on ethical standards of behavior to improve performance and advance marketplace trust.
The Better Business Bureau is a non-profit organization and is not affiliated with any government agency. The BBB brand is represented by four national and international non-profit organizations:
The International Association of Better Business Bureaus (BBB.org) is the umbrella organization that represents the local, independent BBBs that serve every community in the United States and most of Canada.
The BBB Institute for Marketplace Trust (BBBMarketplaceTrust.org) is the BBB’s 501(c)(3) educational foundation.
BBB Wise Giving Alliance (Give.org) helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public.
National Programs (BBBprograms.org) oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of businesses.
Fast facts about BBB:
People turned to BBB.org more than 220 million times in 2024 for BBB Business Profiles on 5.5 million businesses and more than 720,000 times for BBB charity reports on about 12,000 charities.
- In 2023, BBB was recognized as the best resource for identifying trustworthy businesses in North America.1
- In 2024, BBB was named to the 4th annual Fast Company's Brands That Matter list in the Heritage Brands category.
Helpful links:
Frequently asked questions (FAQ)
1. IABBB research, 2023