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BBB AdTruth

About BBB AdTruth

BBB AdTruthSM is an educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products. The BBB AdTruthSM program is managed by the Better Business Bureau Institute for Marketplace Trust, the 501(c)(3) arm of the Better Business Bureau that aims to promote trust among businesses and consumers.

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Can you tell when you're being duped by an advertisement?

It’s important to be able to discern between legitimate ads and those that may be confusing or misleading.

Empty wallet (no money) in the hands of an man. Cost control expenses poverty   in concept

Have you seen or heard an ad that seemed confusing or misleading? If so, report it. You may also report price gouging through this link.

Woman holding phone in hand and looking at other person's photo gallery

The marketplace phenomenon of social media influencers and content creators: well-known influencers on multiple platforms, and potentially fraudulent practices.

Woman holding phone in hand and looking at other person's photo gallery

Social media influencers and content creators have a powerful connection with their followers.

Food Vlogger Recording Live Streaming For Cooking Class Online

Content creators on YouTube can make money by enabling features embedded in the YouTube platform.

The BBB Institute for Marketplace Trust is the 501(c)(3) foundation of the Better Business Bureau (BBB). We work with our network of BBBs across North America to build marketplace trust through education programs that empower consumers and help businesses be better.