BBB Business Tip: 10 small business blogging stats to know

BBB Business Tip: 10 Small Business Blogging Stats

Check out our 10 small business blogging stats!

It's hard to predict when a small business blog will take off. In some cases, it can be a slow build, while in other instances a blog might grow rapidly. But one thing is certain – if you aren't blogging, you're missing out on many opportunities.

If you haven't started a blog for your small business yet, these blogging stats may change your mind. 

When you're just starting a business, it can be challenging to decide where to spend your limited marketing budget. The good news? Blogging stats show that not only is regularly blogging a great way to build brand awareness, but it's one of the most cost-effective marketing methods available.

Still unconvinced? Here are 10 small business blogging stats you'll find interesting:

1. 80% of internet users interact with a brand's blog and social media sites

If you're not blogging, then you're missing out on a significant opportunity to engage your audience. It's much easier to reach customers through a blog than it is through traditional marketing channels. In fact, 80% of internet users interact with a brand's blog and social media sites.

2. Brands that blog produce an average of 67% more leads

Blogging is also an excellent way to increase your potential leads. Statistics show that those who blog bring in an average of 67% more leads over businesses that don’t blog. As a small business looking to bring in more clients, that's a number you simply can't ignore.

3. Companies that blog see an average of 55% more website visitors

Not only is blogging a great way to reach customers, but it also helps you gain more website visitors. In fact, websites with blogs get an average of 55% more visitors than those without blogs.

4. 92% of content marketers use blogging as part of their marketing strategy

If you're working on building your marketing strategy and considering adding blogging to your strategy, you aren't alone. Studies show that nearly 92% of content marketers use blogging as part of their strategy.

5. Companies who use blogging for marketing purposes see an average ROI of 13 times greater

If you're looking for ways to increase your marketing ROI, then you'll want to consider blogging. In fact, those who blog for marketing purposes see an average ROI that is 13 times greater than those who don't.

6. Non-celebrity bloggers influenced apparel purchases for 10.7% of millennials in 2019

While blogging is a great way to engage with your audience, it's also a great way to drive sales. In fact, non-celebrity bloggers had an influence on apparel purchases for 10.7% of millennials in 2019.

7. Updating existing blog posts can increase website traffic by 106%

If you've already started blogging, then you're well on your way to seeing some excellent results. However, if you're stumped on what to write next, you may want to go ahead and update some of your existing content to make it more relevant to your readers, or update the information you've shared. This can go a long way toward increasing your website traffic, with studies showing that updating blog posts can boost traffic to your site by 106%.

8. Brands that post 16+ times per month receive 3.5 times more traffic than those with fewer than 4 posts per month

Regularly posting content to your blog is a great way to increase website traffic. In fact, brands that post 16+ times per month receive 3.5 times more visitors than those with fewer than four posts per month.

However, it's important to note that these numbers can and will vary depending on your niche. You also never want to prioritize quantity over quality when it comes to the information you share with your audience.

9. 60% of consumers say blog posts influence the early stages of their buying process

If you're working on increasing your sales, then you'll be interested to know that nearly 60% of consumers state that blog posts play an important role in influencing their buying process during the beginning stages.

10. 77% of internet users read blogs regularly

If you want to engage with your audience and get them talking about your brand, then you'll want to start blogging sooner rather than later. In fact, 77% of Internet users read blogs regularly.

Moving Ahead

When you're starting your small business, it’s important to make sure you're doing everything you can to drive sales and make a profit. While marketing may be your priority, take a moment to realize that blogging can be a key part of your overall marketing strategy.

So if you haven't given blogging a try, or you didn't quite stick with it initially – give it another shot, and start reaping the many benefits today!

Get accredited by the Better Business Bureau today.

BBB of Southern Piedmont and Western N.C. contributed this article.