(Karen Reeves)
Better Business Bureau of North Alabama is pleased to announce the appointment of Karen Reeves as its new President/CEO.
Reeves, a Mobile native, has been with the BBB for more than 14 years. She has served in many capacities, including consumer services, business trade practices, and most recently, as Vice President of Accredited Business Services.
With her wealth of experience and love for the BBB, Reeves is passionate about furthering the organization’s mission, “To be the leader in advancing marketplace trust.”
“It is truly an honor to serve as the President/CEO of the Better Business Bureau of North Alabama, an organization that has had a presence in the community for nearly 60 years,” says Reeves. “I am excited to continue working with a great team dedicated to educating consumers and businesses about current scams, fraud, and best business practices.”
Reeves replaces Elizabeth Garcia, President/CEO, from October 2014 until her retirement in July 2023. The entire BBB team sincerely thanks Garcia for her significant contributions to the organization’s growth and success.
About Better Business Bureau
For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving North Alabama, which was founded in 1965 and serves 13 counties.