Google Ads on cell phone

BBB Sitelinks and Callouts for Your Business Google Ads

How to use BBB Callout & Sitelink Extensions for your business's Google advertisements.

Extensions can increase ad click-through-rate by several percentage points.

Showcase your BBB Accreditation by adding an extension to your current campaign.

What are callout & sitelink extensions?

Google allows you to expand your Google Search Ad with additional information. Add a line of text or a link below your search ad displaying that your business is BBB Accredited, or use your BBB Rating and a link to your BBB Business Profile.

The extension typically increases ad click-through-rate by several percentage points. Showcase your BBB Accreditation by adding an extension to your current campaign. Best of all - it's FREE!

Example of Google Ad Words

Callout options

  • BBB letter rating: "A+ Rating"
  • Member status: "Accredited Business"
  • BBB letter rating & Member status: "A+ Rating - Accredited Business"
Callout Instructions
Google Sitelink examples

Sitelink options

Fill out the sitelink text as BBB Accredited Business and enter the URL for your Business Profile.

  • BBB letter rating: "A+ Rating"
  • Member status: "Accredited Business"
  • BBB letter rating & Member status: "A+ Rating - Accredited Business"

**You obtain your current BBB letter rating from your BBB Business Profile or contact BBB for help.

Sitelink Instructions
Sample BBB Google AdWords Review Extension Agreement

Next steps

Click the button above for step-by-step instructions to get started.

If you need help, your BBB Customer Care Representative can walk you through the steps to take advantage of your business’s presence on Google Ads.

To get started, a simple agreement is needed by BBB to approve your extension. Request the agreement today.

Google Business Profile example for yoga studio on mobile phone

Maximize your marketing with an extension

Once BBB's extension agreement is signed, simply log into your Google account and create your callout or sitelink extension.

According to Google: The callout & sitelink extension is free. You will not be charged by Google when people click on your BBB extension.