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BBB in 2025: Trust still matters (maybe more than ever)

Paula Fleming, CMSO, discusses in a world of rapid change and digital chaos, one thing remains constant: TRUST. Is your business ready for 2025? This week's blog explores why a strong presence on BBB.org is more crucial than ever..  (January 7, 2025)

The world is changing fast. Technology is disrupting industries, consumer behavior is evolving at lightning speed, and the lines between online and offline are blurring. But in the midst of all this change, one thing remains constant: trust matters.

For businesses, trust is the foundation of success. It's what builds loyalty, drives sales, and attracts top talent. And in an era of information overload and online scams, consumers are more discerning than ever. They want to know who they can rely on, who's going to deliver on their promises, and who's got their back.

That's where the BBB comes in.

BBB: Your trust advocate in a digital world

For over a century, the Better Business Bureau has been a beacon of trust in the marketplace. We've helped consumers make informed decisions, resolved disputes, and held businesses accountable.

And in 2025, our mission is more relevant than ever.

Why BBB.org should be your top priority

Whether you're a BBB Accredited Business or not, ensuring your business information is accurate and up-to-date on BBB.org is crucial. Here's why:

  • Your online storefront: BBB.org is often the first place consumers go to research a business. It's your digital storefront, and you want to make a good impression.

  • Credibility and transparency: A complete and accurate BBB profile demonstrates transparency and builds credibility with potential customers.

  • Dispute resolution: Even the best businesses have occasional complaints. BBB provides a neutral platform for resolving disputes fairly and efficiently.

  • Consumer reviews: BBB.org features customer reviews, giving potential customers valuable insights into your business.

  • Staying ahead of the curve: BBB is constantly evolving to meet the changing needs of businesses and consumers. By engaging with the BBB, you stay informed about best practices and consumer trends.

Building trust in the digital age

In today's world, trust is built online as much as offline. It's about transparency, responsiveness, and ethical practices. It's about demonstrating your commitment to customer satisfaction and building a reputation for excellence.

By prioritizing your presence on BBB.org, you're not just providing information; you're making a statement. You're telling the world that you value trust, that you're committed to ethical business practices, and that you're ready to go the extra mile for your customers.

In 2025, trust is still the ultimate currency. Invest in it wisely.