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Find a Location

Serra Toyota has 1 locations, listed below.

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    • Serra Toyota

      1300 Center Point Pkwy Birmingham, AL 35215-6144

      BBB Accredited Business

    Customer ReviewsforSerra Toyota

    New Car Dealers
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    7 Customer Reviews

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    • Review from Sue H

      1 star

      02/08/2024

      Hello Absolutely the worse experience ever Scheduled an appointment went in and was told by the salesperson that I could use my car as a down payment well that was a complete lie my credit was ran multiple times and I was there for almost 8 hours and the salesman telling me that my car was not worth a dollar but he was offering **** as a favor but I would need an additional down payment amount of **** and they wanted to sign for a car that was in Decatur but I could drive another car off the lot and come back the next day to get the car coming from Decatur with an additional 899 for bringing the car That was on December then on January another person called asking why I did not purchase a car and I explained to him the absolute chaotic situation he told me that he would find a car and call me back Serra Toyota is a pure joke to be honest.Please do not sign anything unless to read everything because sone of the sales people are absolute grifters and dishonest I like all the unnecessary credit inquiries removed from because I didnt give any signed permission or did I even test drive a car.The only thing that happened was the salesman trying to guilt me into buying a car that I didnt want and refusing to show cheaper cars that were in the lot The experience was Trash and they wasted my time
    • Review from Robert W

      1 star

      01/09/2024

      Sale person did not give my ***** dollars refunds money back because I can't afford to ********* difference and I cancel and I not have vehicle that is why I need my ***** dollars refunds money back from deposit . He did not give my money back . Look like he scam my money .

      Serra Toyota Response

      01/10/2024

      Hello - The customer spoke with the ***** *************************** and Customer Relations Director - *************************. Serra Toyota is issuing a refund on the $1,000 deposit today (1/10/24). Depending on the bank it can take anywhere from **** business days. We sincerely apologize for the delay. We hope you have a great rest of the week.
    • Review from Gayle B

      1 star

      12/09/2022

      My sister and I went to an appointment to look at a specific used car. The morning of the scheduled appointment my nephew confirmed with sales lady that the car was on the lot. Upon arrival we were informed that the car was now in Decatur. But they had another car (unacceptable color) with the same model and specifications. My sister asked them to evaluate her car trade in value to which they were given the keys to make their assessment. The appointment became uncomfortable and even a low level of confrontational, and they refused to return her keys despite repeated demands. My sister is elderly and while I was out of the room they proceeded to ask her financial questions that I later discovered were not even relevant to a financial application. Upon my return I asked why the need for financial questions on a cash pay transaction? I was told this was standard procedure merely to identify the person. They even went so far as to try to get her to sign a contract on a car that she neither wanted nor had seen. They don’t even deserve the 1star rating (minimum) that I gave here. STAY AWAY!!!!
    • Review from Vang h

      1 star

      08/26/2022

      I scheduled an appointment for a rear end rebuild for my mom's 2014 Tundra. My mom and sister dropped off the truck. Service writer Tom told me I had to pay for the parts upfront which was about $2500, so of course I paid. Tom calls and says the techs and he couldn't find the wheel lock key. I called mom, she says it's in the driver's door pocket. Called Tom back and while on the phone, Tom and his techs confirmed that the key was not there or anywhere else in the truck. They wanted to cut off the studs and will replace them. I trusted that Tom and his techs knew what a wheel lock is. So, I told to proceed with the job. I picked up the truck a couple weeks later right before they closed and paid the other $2500. I forgot about the wheel lock situation and did not check for the wheel lock key. I drive it to my house and called mom so she can pick it up at her convenience. She asked if the key was in the door pocket, sure enough it was there. I called Tom but they were closed. I call Tome the next day, he said he'd check with the tech, I don't understand his reasoning for that answer. But I figured, I'll be patient. The following week, I was in saginaw and stopped by to talk with Tom, he said the tech wasn't in and he couldn't talk to the tech last week. So, once again I gave him the benefit of the doubt and left. I called the following week and left a message for Tom, no reply. So, I called Kari, customer relations a few days later. She had the service manager call me back. The service manager basically says she can't help and gave me the number to the dealer manager Tate. I call him and he finally agrees to refund half for the studs and lugs, which was $80. After spending $5k, he could only refund $80, says that's all he can do. But we have yet to see the check. It's been a few months now. I bought a brand new 2014 tundra from Steve at Serra too, but after this I am not spending another penny or will be sending anyone else their way. Wished there was a no star optio
    • Review from Richard M

      1 star

      06/17/2022

      Was trying to purchase a used car, well they up the price a little over $******* dollars on me and lowered my credit rating. Needless to say I wasn't able to get the used car. Really don't think there fair.
    • Review from Buder O

      1 star

      02/02/2022

      Hello BBB,

      I have purchased a brand-new vehicle (2021) from Serra Toyota last December 2021 and when I was driving home to Montgomery, I realized the vehicle had mechanical issues and some of the options that I was promised were not given and, there was a discrepancy in the price that I have noticed in the bill of sale.

      So, I have decided to take the vehicle back to them the next day and asked for the issues be rectified but, I was faced with all sorts of insult and disrespect from the GM and the sales team. Since I did not receive a solution to my problems then I end up leaving the keys to the new vehicle and asked for my traded vehicle keys back but, Serra Toyota refused to give me the keys to my traded vehicle back and I was asked to contact their lawyer or sign a new contract to a new vehicle which I have refused.

      When someone buys a new vehicle then they expect to get a new vehicle NOT a vehicle with problems. I'm very disappointed with Serra Toyota for their lack of honesty and their worst customer service experience that I have ever (They're certainly need to take a course on how to deal with the public).

      Furthermore, I have decided to go through the legal system and whatever the judge decide I will be happy with but, I know this road will cost both of us money with legal paperwork and lawyer fees but, I do not mind as long is justice served.

      Please post this review on their account so buyers be aware of the problems that comes with this dealership. Thank you Serra Toyota for giving Toyota a bad name and rest assured that I will not recommend your dealership to anyone moving forward. (Buyers beware: Over promised and under delivered).

      Regards,


      Dr. D*************
    • Review from Miles A

      1 star

      11/01/2021

      I purchased a 2017 Nissan Rogue from Serra Toyota on 9/16/21 and the transmission went out the next day 9/17/21. The vehicle had to be towed back to the dealership and I was told not to worry it was under warranty. I asked my salesman Armadough S** to utilize any of Serra's contractual clauses to remove me from the contract but nothing was done on my behalf. On 10/28/21 I'm now being told that the problem was preexisting and the warranty will not cover the transmission repair. I'm really at a lost for words and I don't know what more to do. Serra Toyota has really destroyed my confidence in their business. This is also my third and last purchase with this company.

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