Business ProfileforNetvue Inc

On March 23, 2023, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue claims on the company's website, https://shop.netvue.com/. The business advertises Comparative Price, Value and Savings Claims. The business also advertises Negative Option Plans without a clear and conspicuous disclosure of all material terms of the negative option feature.

The BBB Code of Advertising states, "BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading. 2.1 Advertisers may offer a price reduction or savings by comparing their selling price with: 2.1.1 Their own former selling price; 2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., "selling elsewhere at $_______."); or 2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____"). 2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used. 2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7."

The BBB Code of Advertising also states, “18.1 Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature. 18.2 Such material terms include: 18.2.1 The existence of the negative option feature; 18.2.2 The cost of the additional goods or services; 18.2.3 How consumers can cancel and avoid future shipments and charges; and 18.2.4 How consumers can return items that they do not want. 18.3 Advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language. 18.4 Advertisers must not interpret the consumer’s silence, failure to take an affirmative action to reject goods or services, or failure to cancel the agreement, as consent to enroll the consumer in the negative option feature. Instead, they must ensure that the consumer affirmatively consents (either online, over the phone, or in person) to the negative option feature before enrolling the consumer in the plan.” 

As of April 17, 2023, the business has failed to respond to our request for substantiation, modification, or discontinuation of the advertised claims.