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Business ProfileforDintle, LLC.
Additional business information
On August 26, 2022, BBB requested Dintle to modify, substantiate, or discontinue claims on their website that read, "THE WORLD'S #1 FAVORITE BRUSH", "Featured In: Business Insider, Rolling Stone, Los Angeles Times, The New Yorker, The Verge, Vogue", “Our customers say Excellent 4.8 out of 5 based on 2417 reviews”, “2400+ 5 Star Reviews”, “Guaranteed to work better and faster”, ”Guaranteed healthier gums”, and ”10x plaque removal”. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB's Code of Advertising 1 states, Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided. BBB's Code of Advertising 20 states, When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee." BBB's Code of Advertising 28 states, Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city." BBB's Code of Advertising 30 states, Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support. Additionally, BBB's Code of Advertising 34 states, Claims relating to performance and results should be backed up by reliable evidence.
As of September 12, 2022, the business has not responded to BBB's request.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 5500 Grossmont Center Dr Ste 440 # 2104, La Mesa, CA 91942-3010
- BBB File Opened:
- 2/7/2022
- Years in Business:
- 10
- Business Started:
- 12/7/2013
- Type of Entity:
- Sole Proprietorship
- Alternate Business Name
- Dintle
Customer Complaints
5 Customer Complaints
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File a ComplaintMost Recent Customer Complaint
04/28/2023
- Complaint Type:
- Service or Repair Issues
- Status:
- Unanswered
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