Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:04/26/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I do not do business with this company. I have been receiving mortgage offer letter from them since 2023. I tolerated until today I found another homeowner's letter was included in the same envelope with my offer letter from this company. That letter included that homeowner's name, address, mortgage amount and monthly payment. I do not want my information get exposed by this company in the same way. I would like to have my address removed from their mailing list without going through this company I have no idea about. I do not even know if this company is a scam. Further contact could expose more of my information to them.

  

  Business Response

  Date: 05/05/2025

  Thank you for bringing this to our attention, and please accept our sincerest apologies for the experience you described. We understand your concerns regarding both the unsolicited mail and the serious issue of receiving another individual's information in your envelope.
  AdvantageFirst Lending takes consumer privacy and data protection very seriously. We are actively investigating how this mailing error occurred and are taking immediate steps to ensure this type of incident does not happen again. This was not an intentional act, and we deeply regret any concern or inconvenience it has caused.
  We have fully removed your information from our mailing database, effective immediately. Please note that while most mailings stop within 710 business days, some letters may still be in transit due to preprinted materials. After that time, you should not receive any further communications from us.
  To be clear, AdvantageFirst Lending is a licensed mortgage lender, and we are not a scam or fraudulent entity. However, we absolutely respect your decision not to receive future contact.
  If you have any further concerns or would like written confirmation of your removal, please feel free to reach out directly to our ********************* at [insert dedicated email or phone number].
  Again, we sincerely apologize for this experience and thank you for bringing it to our attention.

  Customer Answer

  Date: 05/09/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********. 

  The company replied that my information had been removed from their mailing address. However I had never given my address or contact information to them yet. without knowing my address and contact information until I called the company today. I will wait for the business to perform this action and, if it does, will consider this complaint resolved.
  
  Regards,
  
  ****** ****
  
   

  
  

• Initial Complaint

  Date:04/11/2025

  Type:Billing Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have records of contacting this company 4 times over the last 6 months asking to be removed from the mailing list. I have not done business with the bank they say currently holds my mortgage in the last 15 years.The last call I made I notified them that I would be charging them a $500 proofreading fee for each letter I receive after the last phone call. That was three months ago and I have received 3 letters since.The last call, I was assured that the person who answered the call had spoken with the proper person/department and that my name/address would be removed. I still continue to get mortgage offers from them.I am requesting one final time that I be removed from their mailing list/offer list, and that any mailings received after the notification or closure of this BBB request will be billed to AdfantageFirst lending at the rate of $1,500 per unsolicited offer as a inconvienence charge.Please accept this as an official complaint to the BBB regarding this company regarding continued unsolicited arrassment.Once again, I am requesting to have my name and personal information removed entirely from their database as well as their mailing list.

  

  Business Response

  Date: 04/24/2025

  We sincerely apologize for any inconvenience this individual has experienced and take all opt-out requests very seriously.
  We have thoroughly reviewed our records and can confirm that this consumers information has been fully scrubbed from our internal mailing and contact lists. Additionally, the phone number provided has been added to our Do Not Contact list. While we were unable to locate call records from the number referenced in the complaint, weve taken all necessary steps to ensure no future communications are sent to this individual.
  Please note that some marketing materials may already be in the process of being delivered due to pre-scheduled printing and mailing timelines. We kindly ask for their patience over the next 24 weeks while any mailings already in circulation are finalized. After this time, they should no longer receive any correspondence from AdvantageFirst Lending.
  We appreciate the opportunity to address this matter and reaffirm our commitment to honoring all consumer requests for removal from our databases.

  Customer Answer

  Date: 04/24/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.
  
  Regards,
  
  ***** *******
  
   
  

• Initial Complaint

  Date:04/07/2025

  Type:Customer Service Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Advantage First Lending, ******* ******* ************ (phone) ************ took personal information such as my name, address, birthdate and social security number to secure a loan to refinance my home. In doing so nothing was prepared other than him stating he would call me right back after running a few numbers and then hung up. The ***** ******* was reference on the letter with a telephone number ************

  

  Business Response

  Date: 05/05/2025

  Thank you for your feedback. We sincerely apologize for any frustration or concern this experience may have caused. We take all consumer concerns seriously, especially those involving the handling of personal information.
  Please know that our management team has made several attempts to contact you directly to discuss and resolve this matter, but unfortunately, we have not received a response. We remain committed to assisting you and addressing any concerns you may have.
  We want to assure you that AdvantageFirst Lending is a licensed and regulated mortgage lender (NMLS #*******), and we adhere strictly to all federal and state guidelines regarding consumer data privacy and loan origination practices. While your inquiry did not result in a completed application or loan, your personal information was treated with the highest level of confidentiality and was never used or shared beyond the scope of your initial contact.
  We would still welcome the opportunity to speak with you and clarify any remaining concerns. If you are open to a conversation, please contact our ********************* directly at [insert phone or email] so we can ensure this matter is properly resolved.
  Again, we apologize for the inconvenience and thank you for bringing this to our attention.

• Initial Complaint

  Date:03/06/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I continue to receive mail from this company after numerous attempts to request that my information be removed from their database. Its been years, I have never done business with them any never will. They target vets and I just want to be left alone. I really hate companies and individuals who operate in this manner.

  

  Business Response

  Date: 03/07/2025

  Thank you for reaching out. We sincerely apologize for any inconvenience you have experienced. Your request has been processed, and you have been added to our Do Not Contact list.
  Please note that it may take 2-4 weeks for any mailings currently in process to fully subside. We appreciate your patience during this period.
  If you have any further concerns, please dont hesitate to reach out.

• Initial Complaint

  Date:02/26/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I would like the weekly mailings to stop. This company designs the mailers to be sent out to look like an official looking tax document or mortgage document when it's only an offer to refinance or cash out options at rates that are not feasible. It's really false advertising and I've asked them to remove me multiple times and the mail keeps coming consistently. They are the paper equivalent of spam email.

  

  Business Response

  Date: 02/26/2025

  Thank you for reaching out to us. We sincerely apologize for the inconvenience you have experienced with our mailings. We take your concerns seriously and understand your frustration regarding the appearance and content of our correspondence.
  Please be assured that we have added your name to our "Do Not Mail" list, and we will ensure that no further mailings are sent to your address. It may take approximately 2 to 4 weeks for this change to fully take effect, as the process of updating our mailing system takes some time.
  We value your feedback and are committed to providing a more positive experience moving forward. Should you have any further concerns or questions, please do not hesitate to contact us.
  Thank you for your understanding.

• Initial Complaint

  Date:02/19/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This company solicits mortgage refinance/cash out offers even though I've removed myself from those contact lists. I do not think they are ethically getting my information. I've contacted several companies to remove myself from the contact list and more mail keeps arriving.

  

  Business Response

  Date: 02/19/2025

  Thank you for reaching out. We understand your concern regarding unsolicited mail and want to assure you that we take privacy and compliance very seriously.
  We will promptly remove you from our contact list, and please allow 2-4 weeks for any mail already in process to cease. Our mailing lists are sourced and scrubbed against the national database as required by law, but we apologize for any inconvenience this may have caused.
  If you have any further concerns, please dont hesitate to reach out.

  Customer Answer

  Date: 02/19/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.
  
  Regards,
  
  ******* *****
  
   
  

• Initial Complaint

  Date:02/06/2025

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I receive continuous mail when I have contacted the company multiple times to stop mailing me ads. I see the phone number consistently changes, not being helpful for record keeping.File ID # attached to each of the more recent mailings: VAMNS8068856, VAMNT2041463, VAMNT3719988.I want the mail to stop coming for these advertisements. I understand what they are and am not interested. I want a confirmation from the business that these mailings will stop.

  

  Business Response

  Date: 02/07/2025

  I hope this message finds you well. I want to sincerely apologize for any inconvenience or frustration you may have experienced due to being removed from our mailing list. We value your feedback and appreciate the opportunity to address your concerns.
  Please be assured that your request to be removed from our mailing list has been promptly processed. Within the next 2-4 weeks, you will no longer receive any correspondence from us. We acknowledge that any mail already in transit prior to your removal request may still be delivered, but rest assured that this will be the last communication you receive from our end.
  If you have any further questions or if there's anything else we can assist you with, please don't hesitate to reach out to our customer support team at ********************** We value your feedback and look forward to the possibility of serving you again in the future.

  Customer Answer

  Date: 02/10/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved. If not I will file a new complaint and ask for a direct phone number to a human associate.
  
  Regards,
  
  ***** ********
  
   
  

• Initial Complaint

  Date:12/29/2024

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Despite numerous requests to stop, this shady business CONTINUES to send me JUNK MAIL! NO MORE JUNK MAIL!

  

  Business Response

  Date: 12/30/2024

  Thank you for bringing this matter to our attention, and we sincerely apologize for any inconvenience caused.
  We want to assure you that we have processed your request to be removed from our mailing system. Please note that it may take 2-4 weeks for the removal to fully take effect, as some communications may already be in progress.
  If you continue to receive mail beyond this timeframe, please do not hesitate to contact us directly at ********************** and we will prioritize resolving the issue promptly.
  Thank you for your patience and understanding.

  Customer Answer

  Date: 12/30/2024

  This is meager ************ STOP THE **** MAIL! 

  

  Business Response

  Date: 12/30/2024

  We have removed you from our mail list there is nothing further we can do at this time as we have already suppressed your information with our marketing team. We apologize for the inconvenience but please be patient as you should not receive any further communication after the 2-4 weeks for anything already currently in process. Have a wonderful New Years!

• Initial Complaint

  Date:12/23/2024

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  The mailings dont stop! The entire bait/ switch tactics used are sickening! They advertise things they cant produce. Reading their ****** reviews, only makes you wonder who they paid to get all the 4 and 5 star reviews from. Over 200 reviews and their all 4-5 stars?! I should of known before talking with them. Luckily, I stopped the entire process, before I let them touch my credit. Now, just stop the mailings, Im not calling the, bogus opt-out, phone numbers again! I need this memory gone asap!

  

  Business Response

  Date: 12/26/2024

  Thank you for bringing your concerns to our attention. We sincerely apologize for any frustration caused by our mailings and your experience with our services. Your feedback is incredibly valuable to us, and we take it seriously as we strive to improve.
  We regret that our communication did not meet your expectations. We assure you that our advertising is intended to provide accurate and transparent information about our offerings. That said, if you found it misleading, we understand your frustration and apologize for any inconvenience caused.
  Regarding the mailings, wed like to ensure you that we have promptly removed you from our mailing list moving forward. Please note this can take up to 2-4 weeks for all mail to stop for anything in process already
  We deeply regret that your interaction with us left a negative impression. Your feedback will be shared with our team to ensure we continue to evaluate and enhance our processes. Should you have any further concerns or questions, we would be happy to address them directly.
  Thank you for giving us the opportunity to improve.

• Initial Complaint

  Date:12/14/2024

  Type:Customer Service Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Have asked on numerous occasions to be taken off of the marketing/solicitation/advertising from this company. Due to the company cannot follow simple instructions that a 5 year old could understand, and continue to get unwanted marketing/calls/mail, and has yet to remove me from their database, am filing this Better Business Bureau complaint in hopes of this being resolved.

  

  Business Response

  Date: 12/17/2024

  Thank you for bringing this matter to our attention. We sincerely apologize for the inconvenience you have experienced and for any frustration this has caused.
  Please know that we have immediately added your information to our Do Not Contact list to ensure you no longer receive any marketing communications from AdvantageFirst Lending.
  To help us identify where the process may have failed, could you kindly let us know where you initially submitted your request to be removed (e.g., phone call, email, website form)? This will allow us to investigate further and take the necessary steps to prevent such issues from occurring in the future.
  We value your feedback and appreciate your patience as we work to resolve this. If you have any further questions or concerns, please do not hesitate to reach out.

  Customer Answer

  Date: 12/17/2024

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.
  
  Regards,
  
  ***** *****