Business ProfileforNeurogan Inc

On February 15, 2023, BBB requested Neurogan Inc to modify, substantiate or discontinue claims made on their website (https://neurogan.com/) that read, "Forbes...Best CBD gummies on the market today", "High Potency", "Premium CBD Oil", "Highest Potency in the U.S.", "Your search for premium CBD ends here! At Neurogan, you can buy CBD oil of the highest quality for a peaceful mind and a restful body.", "Recovery...If a healthier sleep cycle and faster post-workout recovery are what you’re after, then try Neurogan.", "CBD For Every Need..Balance..Sleep..Focus..Recover", "CBD Edibles...Buy our CBD gummies for a fun way to unwind after a long day. These flavorful treats are packed with CBD goodness to take effect fast.", "CBD Topicals...Are you feeling sore? Try our organic CBD topical balms for a soothing sense of calm.", "We're proud to be the best source to buy CBD oil...Browse our diverse collection of oils, topicals, capsules, and gummies made with care to help support your mind, body, and spirit", "Sale", "High Potency..we've got formulations in oils, gummies, and topicals to help you feel and perform at your best", "CBD Topicals...From CBD topical creams, CBD massage oils, roll-ons, and balms, we’ve deeply infused plant-based wellness into every jar so you can indulge in the healing process...Explore full-body moisturization as you dissolve pain associated with sore muscles, joint stiffness, and inflammation.", "High Potency CBD Oil 12000 MG - Full Spectrum CBD...This is the highest potency CBD on the market and is derived from award-winning hemp that’s artisan extracted to provide you with robust wellness support for mood, sleep, and chronic pain relief. With 100MG per 1/2 dropper serving, you will gain extra strength and fast-acting results that last throughout the day and night.", "CBD for Pets...Pet CBD allows you to give the best quality of life to your four-legged companion...CBD pet products will encourage a deep state of calm while working therapeutically to lubricate joints, resolve pain, and prevent seizures from reoccurring in your pet.", "100% Gluten Free", Crossed out prices, A price comparison chart with other companies/brands, and a 5 star customer reviews banner. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 34 states, Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. BBB's Code of Advertising Section 29 states, Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation. 29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. BBB's Code of Advertising Section 9 states, The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price. 9.2 Time limit sales must be observed. BBB's Code of Advertising Section 5 states, Advertisers should be reasonably certain that the comparative price does not appreciably exceed the price at which substantial sales of comparable products or services have been made in the trade area for which the claim is made for a reasonably substantial period of time, in the recent, regular course of business. Such comparisons must be substantiated by the advertiser prior to making any advertised comparisons. Descriptive terminology often used by advertisers includes: “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____.” 5.2 In all such cases, the advertiser must make certain that the comparable products or services are similar in all material and significant respects. Additionally, BBB's Code of Advertising Section 30 states, In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser; 30.1.4 While literally true, it creates deceptive implications;

As of February 28, 2023 the business has not responded to BBB's request.