Important information
- Customer Complaint:BBB’s profile for Rakuten was created in May 2000. A review of complaints was completed in March 2025. Complaints on file state concerns of delays in receiving Cash Back.
Consumers are encouraged to visit Getting Paid and Rakuten Terms & Conditions (please see 7. Programs)
Complaints
This profile includes complaints for Rakuten's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 2,023 total complaints in the last 3 years.
- 707 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:04/08/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Scammed. Unscrupulous business practices. Financially I counted on Rakuten's promises. I spent over $3000 at ********** on 4/2/25 with 7.5% back plus the 10% bonus ($50 cap) for making a shopping trip in the 1st week. It would have ended up being in the $300 range, that's significant to anyone & particularly to me at the moment.I got worried when the purchase did not show in my account & contacted ********************** numerous times prior to today. They confirmed the ****************** & after I sent ALL the requested details of the order which included the applied discount.Their request included-"Full price breakdown including order total, any discounts applied, shipping, tax and payment method"My reply was complete-"Subtotal $3,698.00Discount $-750.00 Tax $176.88 Grand Total $3,124.88 Payment method - credit card."They replied "I have reviewed the Cash Back History for Saatva and confirmed their offer of 7.5% Cash Back today, 04/02/25 when your Shopping Trip was created"Today I contacted them & was then told-"Thank you for reaching out. I have looked in to your order with ******. It has been determined that it was not credited to Rakuten due to the use of a non-Rakuten coupon/discount. As a result, Cash Back cannot be awarded for this purchase."This after ************************ of the discount applied. 1 for orders > $1,500 & sign up bonus. I noted that MANY people had used the same discounts and they RECEIVED their rebate. Who chooses to cheat 1 individual ************** another?I contacted them twice again with a summary, NO REPLY AT ALL.They get paid & cheat people out of their $. This is a VERY common complaint on BBB, why the A+?Their policies are, at best, vague & not enforced consistently which negates them entirely. With their policy vagaries they could deny anyone using a credit card that provides air miles or rebates as so many do or sites that discount MSRP. Both are "non-Rakuten" discounts.They probably have done both.Business Response
Date: 04/10/2025
Hello ****,
Thank you for reaching out. We've reviewed your Saatva order and found that it was not credited to Rakuten due to the use of a non-Rakuten coupon or discount. Unfortunately, when a non-Rakuten coupon is applied at checkout, the store does not pay us a commission, which means we are unable to award Cash Back for that purchase.
To ensure eligibility for Cash Back, it's important to use only the coupons and discounts listed on Rakuten. You can find this information on the Saatva store page here:
**********************************************
While canceling and reordering the item without a coupon may be an option, please note that we can only award Cash Back if the order meets the stores terms and conditions.
As a token of appreciation for your continued membership and understanding, we've added a $50 Valued Member Bonus to your Rakuten account. This bonus will remain pending until you place your next Cash Back-eligible order. Once that order is posted to your account, the bonus will be approved and reflected in your balance. You can view this bonus under the Special Bonus Offers section on your My Account page:
*************************************************
Please dont hesitate to reach out if you have any further questionswe're happy to help. We sincerely apologize for any inconvenience this may have caused.Customer Answer
Date: 04/10/2025
Complaint: 23179214
I am rejecting this response because:
This response is a lazy copy/paste response from a supervisor that was already received and was simply a restating of what was communicated already.Clearly the details of the complaint have not been read BY ANYONE AT THE COMPANY as they keep insisting I used other codes which I did not.
This reply indicates that Rakuten, at their whim, can deny ANY rebate if it is not solely at MSRP as my discounts were SALES PROVIDED BY Saatva. They have similar sales this and every month as do most businesses.
It's clear given the history that this tactic is used very often by Rakuten to increase their income rather than building trust.
Perhaps my insistence rubbed someone the wrong way and now the feet are dug in. This has to be the case given that my recent review of similar complaints shows that Rakuten actually did the right thing by honoring what they promised.
Your "courtesy" $50 is not a gesture, it was promised to me with the 10% offer ($50 cap)! Further, Rakuten has yet again caveated this "courtesy" saying that another purchase must be made to redeem that $50. As it stands I already have 2 other shopping trips that I suspect will also fall into limbo and/or be denied as the business is a business that offers discounted shipping rates which Rakuten apparently sees against policy.
There has been zero effort here by Rakuten to do the right thing or to even read the details of this purchase.
I will make it my mission to pass the word on how Rakuten uses it's vague rules to deny rebates.
Certainly my impact may be small but never underestimate the power of Reddit, ********* Instagram, Tik Tok as well as fixed websites. Small yes but over $275?, probably. As I mentioned, never have I been duped so badly by a company and this blatant fraud I take very personally.
Unscrupulous business practices that, in this case, hurt someone just trying to keep their head above water. Shame on all involved.
****Business Response
Date: 04/15/2025
Hi ****,
We appreciate your patience as we have worked to address your concerns. After a thorough review, we have taken all possible steps to resolve this matter, including reaching out to the merchant and awarding a $50.00 bonus on us. No further actions can be taken from our end.
We understand this may not be the outcome you were hoping for, but we want to assure you that we have made every effort to assist you. As such, we now consider this matter resolved. If you have any other questions or need assistance with a different issue, please dont hesitate to reach out. We appreciate your business and value the opportunity to support you.
Thank you
Customer Answer
Date: 04/15/2025
Complaint: 23179214
I am rejecting this response because:
Firstly because Rakuten has an obvious pattern of doing this, pages and pages of same/similar complaints. Many solved much more professionally than mine was during the dozen contacts and the through BBB.
I did not expect a response but you DID NOT make every effort as I've seen greater efforts here with less work on the part of the customer here on ********************.
I expected what I was offered/promised, nothing more. I clicked and purchased, simple as that.
You have provided ZERO proof of your assertions and I have provided TOTAL proof that this discount was applied as part of ******'s regular sales.
At no time have you said it was rejected because of a vendor sale, you keep mentioning codes. No code shows ANYWHERE as it normally will in merchant receipts for code based discounts.
The mere fact that you replied with the same message for the 3rd time tells me there is someone involved (it's probably a single person this whole time) who objected to my making a legitimate complaint and they simply dug in there heels and said **#% you. I get it but it's not how headquarters should respond.
You can take the $50 for all I care.
You could not possibly think I will continue to use the service when NONE of the 3 shopping trips I've had to date has ever been paid including tiny payments from shipping packages? I wonder why you denied those? Some loophole in your vague policy that you likely enacted out of spite. Shipstation, too, provides discounts automatically like Saatva. Do you deny all those as well? Why is either site on Rakuten???
Lots of questions, no answers, no proof.
Not a great 1st experience but I'll be happy to share it with others as well as attempt to collect this "debt".
You've had multiple opportunities to do the right thing but instead have chose to make up a story for what must be a measly $300 to your company.Since you have not satisfied me, Karma will I'm certain and I'll help it along.
Please do not reply unless it is in the form of the $300 owed, I grow tired of the same lies.Initial Complaint
Date:04/07/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Having similar issues as others with "pending" orders not being posted within the appropriate timelines. These procedures seem to be put in place to have the consumer wait 2 quarters to receive an actual payout. Since my lifetime use with eBates/Rakuten they have increasingly been delaying orders to post for payouts more and more slowly. I have forwarded my findings as well as documented the other "pending" disputes from the BBB to a regulatory body for investigation in Rakuten's consumer practices. As for myself, the pending orders should be posted and paid out for the 5/15/25 payout timeframe. I am aware of the new "terms" stating up to 100 days which clearly gives the company the ability to prolong and stretch payout to the next quarters payout. DeceptiveBusiness Response
Date: 04/10/2025
Hello ******,
We apologize for any confusion our most recent update has caused. Our payment system has been revised to reward Cash Back for orders confirmed through our platform. This change was necessary to align with store return policies and the timelines required for stores to report purchase data to us.
When a store reports a purchase as eligible for Cash Back, the status will be marked as pending. This means the Cash Back has been credited to your account but requires a maturation period before it becomes payable. For most orders, the pending Cash Back typically is confirmed within ***** days from the purchase date. However, certain purchases may take longer and we apologize for this delay.
Were continuously working to make this process smoother for our members, and we sincerely appreciate your patience and understanding!Initial Complaint
Date:04/07/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I've used the Rakuten extension on my browser for several years and made countless purchases. I recently checked my rebates to find out that almost all of my recent purchases have been marked "ineligible." I've encountered this problem before, with Rakuten, on a $1600 purchase that was supposed to have a 20% rebate. Rakuten's excuse was that the retailer refused the rebate. Looking online, this seems to be a common occurrence. To me, this amounts to fraud. Currently, I have 17 purchases marked "ineligible". This makes absolutely no sense.Business Response
Date: 04/07/2025
HI *******,
We are very sorry to hear you are experiencing these issues. There are a few reasons why an order would not be eligible and report to us. I am unable to find any instance where you have reached out to *************** regarding a missing order since 5/29/2023 under the email associated with this inquiry, ********************************************. Is is possible you have another Rakuten account?
Please provide us the email address of the account used to make these orders as well as any order numbers to help us identify them and I would be happy to look into this for you.
Thank you.
Initial Complaint
Date:04/05/2025
Type:Order IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Company claims to be associated with Rakuten as shown on the link and picture. They require you to use your own funds to make online payment processing and earn commission. However after brief use funds are frozen and they asked me to add more funds in order to release what they are holding. Person also claimed to be reaching out from a recruiter on indeedBusiness Response
Date: 04/07/2025
Hi Ognyan ,
Thanks for reaching out. We are Rakuten.com and we will never ask you to provide funds to your account.We're not affiliated with ******************************************************* in any way. We are sorry this happened. If you believe this was a fraudulent site, we recommend contacting the following:
Local Authorities:
Call your local police department to file a report, especially if you lost money or personal items.
************************ (***):
File a complaint: ***************************
The FTC tracks scams and can help prevent further fraud.
Your Bank or Credit Card Company:
Immediately report unauthorized charges or transactions.
Credit Bureaus:
Contact Equifax, Experian, or TransUnion
Internet ********************** (IC3):
For online or cyber-related fraud: *******************
State Attorney Generals Office:
Each state has a consumer protection division that handles scams and fraud.
Thank you.Initial Complaint
Date:04/03/2025
Type:Order IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Rakuten REFUSED to credit my account for the $0.42 earned from ******. I have been more than patient in waiting for a solution from them. Rakuten has confirmed the click through data and are holding my cash back hostage.Business Response
Date: 04/07/2025
Hello *******,
Rakuten has yet to receive credit for this Target order, but we went ahead and added the Cash Back for this purchase to your account. We apologize for the delay.
Please note that for future Cash Back inquiries, we may need to submit them to the store for review, which can take a little while to resolve and we would need your order confirmation in order to do so.
To ensure all future Cash Back posts to your account automatically, please check out the following links:
**********************************************************************************
***********************************************************************************
You will notice your order is now in a pending status while it is being confirmed for payment. The time required for Cash Back to become eligible for payment and become "Confirmed" varies by store, but typically takes ****** days from the purchase date. Find more information about order statuses at: **************************************************************************************************************************
PS: Be sure to install our browser extension so you never miss a deal on your desktop or laptop. No need to start your shopping at Rakuten.com, just shop like always and we will let you know when theres Cash Back right on store sites. Click here: ****************************************************Customer Answer
Date: 04/09/2025
Better Business Bureau:
I have reviewed the response made by the business in reference tocomplaint ID ********, and find that this resolution is satisfactory to me only with regard to the missing cash back that was do me no other acceptance is hereby given neither express nor implied.Rakuten ignored me. I tried to resolve this multiple times to no avail until the BBB got involved. All information was provided to Rakuten and they were holding my money hostage. Thank you BBB.
Sincerely,
******* ****Initial Complaint
Date:04/03/2025
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On 12/2/24, I placed an order on *********** using a Rakuten cash back link. The promotion was for 15% cash back in honor of Cyber Monday. Before placing my order, I made sure that all of the required terms and conditions were met to ensure that my order qualified for the cash back offer. As of this date, (4/3/25), I have yet to receive the cash back despite reaching out to Ratuken multiple times via email/the help function on their website. Ratuken is claiming that 2Modern has been unable to verify my purchase. I reached out to 2Modern earlier this year and received an email response on 1/24/25 stating that they have "approved and verified my order for Rakuten." I have forwarded a screenshot of this email to Rakuten as well as a copy of my order confirmation. The order confirmation clearly shows that the purchase was made using a 15% Rakuten cash back link. Despite this, Rakuten is still refusing to add the cash back to my account. I have noticed that several other people have filed similar complaints against Rakuten, specifically regarding larger purchases/cash back rewards. At the risk of speculating, it suggests a pattern of behavior. It appears that ******* is using large cash back offers to lure individuals to their website, only to refuse to pay out on the back end. Advertising a cash back offer, and not paying it, isn't just misleading, it's false advertising, which is illegal.Business Response
Date: 04/04/2025
Hello *******,
Rakuten has yet to receive credit for this 2Modern order, but we went ahead and added the Cash Back for this purchase to your account.
Please note that for future Cash Back inquiries, we may need to submit them to the store for review, which can take a little while to resolve.
To ensure all future Cash Back posts to your account automatically, please check out the following links:
**********************************************************************************
***********************************************************************************
You will notice your order is now in a pending status while it is being confirmed for payment. The time required for Cash Back to become eligible for payment and become "Confirmed" varies by store, but typically takes ****** days from the purchase date. Find more information about order statuses at: **************************************************************************************************************************
PS: Be sure to install our browser extension so you never miss a deal on your desktop or laptop. No need to start your shopping at Rakuten.com, just shop like always and we will let you know when theres Cash Back right on store sites. Click here: ****************************************************Customer Answer
Date: 04/07/2025
Better Business Bureau:
I have reviewed the response made by the business in reference tocomplaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
******* *.Initial Complaint
Date:04/02/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Complaint Against Rakuten for Denial of Referral Bonus and Account Closure Threat I am writing to formally file a complaint against Rakuten regarding their unfair denial of my referral bonus and their potential attempt to close my account unjustly. I have been a loyal user of ********************** for over 13 years and have never encountered such an issue until now.Recently, I referred two friends to join Rakuten. Both friends followed the required steps, placed orders with Total Wireless using their own payment accounts, and had their phones shipped to their respective home addresses. As per Rakuten's referral program, I was expecting to receive the corresponding referral bonuses, which amount to a total of $165. Order number 1463-246OI64LSI and Order 7320-11TLOW6ERW To validate our claims, my friends and I submitted clear evidence, including screenshots of order details, shipment confirmations, and payment account details. However, Rakuten has continuously rejected our claims, stating that the transactions were made using an identical payment account, thereby considering the orders as being placed by the same person. I personally verified with my friends, and while both used ****** as their payment method, they used separate ****** accounts.Despite our repeated efforts to provide Rakuten with all necessary proof, they continue to deny my referral bonuses without a valid explanation. They also mistaken my friend's email ******************** with ********************* Given this, I am concerned that Rakuten is deliberately trying to avoid paying me by falsely alleging a violation of their referral policy and possibly moving towards closing my account.I kindly ask for BBBs assistance in mediating this dispute to ensure that Rakuten upholds its commitment to fairness and transparency. Thank you for your time and assistance in this matter. Sincerely,***** *****Business Response
Date: 04/03/2025
Hi *****,
There were 3 accounts confirmed linked. It looks like our accounts department reached out to you on 4/2/2025 to let you know that your account ************************ was reactivated. We also notified you that the other accounts would be reactivated once you replied to that email with the correct name and address for those accounts. We look forward to your response so that we can get this resolved for you.
Thank you.Customer Answer
Date: 04/05/2025
Complaint: 23150923
Im rejecting this response because, as of Saturday, April 5th, my friends had already submitted the required documentation, including their identity, address, and email. Rakuten reopend their accounts and credited their bonus. But even though Rakuten has since unfrozen my account, the refer-a-friend bonus still hasnt been credited to my account.Attached are:
1) Screenshot of my Rakuten account activities as of April 5th. There should be two $30 refer credits. But the screenshot shows my latest activity in account is from January, the credit is still not available to me.
2) email communication with Rakuten manager *****, she said the credit should be shown in my account on April 5th. But according to 1), there is no credit back to me.
Sincerely,
***** *****Business Response
Date: 04/07/2025
Hello *****.
Please click on this link to review your pending referral bonuses:
******************************************************
Thank you.Initial Complaint
Date:03/29/2025
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Transaction made on 3/27/25 with Gate1 Travel through Rakutens website. Rakuten offers $25 cash back to be added to account that day after a purchase is made at Gate1 Travel. However, after multiple emails with Rakuten, the $25 still has not been added to my account.Business Response
Date: 04/01/2025
Hello ******,
Rakuten has yet to receive credit for this Gate 1 Travel order, but we went ahead and added the Cash Back for this purchase to your account.
Please note that for future Cash Back inquiries, we may need to submit them to the store for review, which can take a little while to resolve.
To ensure all future Cash Back posts to your account automatically, please check out the following links:
**********************************************************************************
***********************************************************************************
You will notice your order is now in a pending status while it is being confirmed for payment. The time required for Cash Back to become eligible for payment and become "Confirmed" varies by store, but typically takes ****** days from the purchase date. Find more information about order statuses at: **************************************************************************************************************************
PS: Be sure to install our browser extension so you never miss a deal on your desktop or laptop. No need to start your shopping at Rakuten.com, just shop like always and we will let you know when theres Cash Back right on store sites. Click here: ****************************************************Customer Answer
Date: 04/02/2025
Better Business Bureau:
I have reviewed the response made by the business in reference tocomplaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
****** *******Initial Complaint
Date:03/29/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I'm a blogger who recommended Rakuten to my followers and coworkers and get cashback from Rakuten, however, Rakuten Risk Control told me that all the accounts I recommended belonged to me alone. Banned me and everyone who signed up using my link.Business Response
Date: 04/01/2025
Hello *****,
In order to participate in the program each member is allowed one account. A member may not create or manage additional accounts for themselves or others, and receive bonuses or payments from each account as this is considered abuse of our program.
We have found a number of accounts in violation of our site's terms related to yours. As a result, our risk department has suspended membership for all related accounts.
Please review our terms and conditions: *****************************************************************************Initial Complaint
Date:03/28/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Im writing to follow up on a complaint I filed last week (Complaint ID: ************ recap:On February 14, 2025, I received a message through the Rakuten app stating that my Big Fat Check had been sent via postal service. The transaction type was listed as "payment." However, I never received the check. I attempted to contact Rakuten multiple times through the app but did not receive a response. I would appreciate any assistance in resolving this matter and receiving the payment owed to **** responded to Rakutens message about a week ago but have not received any reply since. Im reaching out to confirm whether the check has actually been sent and to seek further support in getting this resolved.Thank you for your time and assistance.****-**** ****Business Response
Date: 04/01/2025
Hello ****,
Thank you for your patience while we looked into this for you. We have requested that a new payment be issued to you. We will be sending your new payment via check by May 15th. Please be aware that check number ******** that was sent on 2/14/2025 will be voided soon.
Please notify us if you have any further questions or concerns. It appears that you have a 3rd Rakuten account listed under *********************************** which is where all your Rakuten activity is located. Please make sure to only use this account in the future.
Thank you.
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