Business ProfileforPacific Pest Solutions, LLC
Current Alerts For This Business
In BBB's general review of Pacific Pest Solutions, LLC's website, an advertised claim(s) was found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising
BBB's requests are based on these specific codes:
The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:
1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
29.0: Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
36.1: Environmental Benefit Claims General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
We contacted the firm regarding the specific advertising below:
www.pacificpestsolutions.com
1. We have always been committed to ensuring that our company is green which is ecologically friendly while still getting rid of different types of pests.
2. Our experts are the best.
To date,the advertising has not been changed.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 6000 Lake Forrest Dr. Suite 100, Atlanta, GA 30328
- BBB File Opened:
- 5/7/2012
- Years in Business:
- 13
- Business Started:
- 3/18/2011
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Mr. Michael Ashkouti, President
- Mr. Jeff Bryant
- Contact Information
Principal
- Mr. Michael Ashkouti, President
Customer Contact
- Mr. Jeff Bryant
- Additional Contact Information
Fax Numbers
- (404) 255-6499Primary Fax
Email Addresses
- Primary
- (404) 255-6499
Customer Complaints
0 Customer Complaints
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