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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.

  On 1/31/2025, 2/06/2025 and 2/12/2025, BBB contacted statikco.com regarding their website and requested they modify their advertisement to meet BBB Code of Advertising. Section 2.   Comparative Price, Value and Savings Claims

  When comparing prices to one’s own former selling price, current price of others, list prices, wholesale prices, or to items which are imperfect, it is important to make sure that consumers have all the necessary information to make an informed purchase. In addition, when offering a price match guarantee, the offer should be made in good faith, include all necessary information to take advantage of it and not place an unreasonable burden on the consumer who wants to take advantage of the offer

  The business advertised the following on their website:

  BlueSnap

  Bluetooth Wireless Audio Transmitter

  Regular price$29.99

  Sale price$14.99

  Save $15.00 Pricing is not defined for consumers (our price, retail price, store price, etc.)

  https://statikco.com/

  The BBB Code of Advertising states (in part):

  2. Comparative Price, Value and Savings Claims

  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising¹ plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

  2.1.1 Their own former selling price;

  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

  2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

  As of 2/18/2025, business has not responded to BBB emails or modified website/substantiated claims.