Business ProfileforKloss Furniture

In May 2023, Better Business Bureau questioned Kloss Furniture’s website, www.klossfurniture.com, which stated:

"OurLow price guarantee"

"Thelargest selection of reclining furniture"

"Thelargest selection you will find"

"Youpay less everyday"

"ChoicesProgram Available"

"LargestGallery in the Metro Area"

"Madein the USA"

"Saveup to 50% storewide"

According to BBB Code of Advertising, “When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.”

The BBB Code of Advertising also states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.”

In addition, BBB’s Code of Advertising states, “Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers must have proper substantiation for all claims prior to dissemination. Unqualified underselling claims must be avoided. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price.

Additionally, BBB Code of Advertising also states, “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated. An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.”

BBB asked the business to modify, substantiate or discontinue its advertising claims.  The business responded, but was unwilling to substantiate, modify or remove the claims.