Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Serra Traverse City, LLC has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Serra Traverse City, LLC

      1302 S GARFIELD AVE Traverse City, MI 49686

    • Serra Traverse City, LLC

      1747 S Garfield Ave Traverse City, MI 49686-4332

    Business ProfileforSerra Traverse City, LLC

    New Car Dealers
    Multi Location Business

    At-a-glance

    Customer Reviews

    3/5stars

    Average of 2 Customer Reviews

    Customer Complaints

    3 complaints closed in last 3 years

    2 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Related Categories

    Business Details

    This is a multi-location business.

    Find a Location

    Serra Traverse City, LLC has 2 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Serra Traverse City, LLC

        1302 S GARFIELD AVE Traverse City, MI 49686

      • Serra Traverse City, LLC

        1747 S Garfield Ave Traverse City, MI 49686-4332

      Location of This Business
      1302 S GARFIELD AVE, Traverse City, MI 49686
      BBB File Opened:
      2/22/2016
      Years in Business:
      8
      Business Started:
      11/30/2015
      Type of Entity:
      Limited Liability Company (LLC)
      Alternate Business Name
      • Serra Toyota
      • Serra Audi
      • Serra Volkswagen
      • Serra Nissan
      • Serra Volvo
      • Serra Subaru of Traverse City
      • Serra Cadillac of Traverse City
      Business Management
      • Mr. Jerry Zezulka, Executive Manager
      • Mr. Dan Korte, Service Director
      Contact Information

      Principal

      • Mr. Jerry Zezulka, Executive Manager

      Customer Contact

      • Mr. Jerry Zezulka, Executive Manager
      • Mr. Dan Korte, Service Director

      Industry Tip

      BBB Tip: Buying a new car

      Customer Complaints

      3 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Most Recent Customer Complaint

      05/14/2024

      Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      I took my car to a dealership, Traverse City, Serra They gave me my car back with no oil in it, and was trying to blow my engine
      Read More

      Customer Reviews

      2 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Brian O

      5 stars

      08/30/2023

      Sean L - Salesman - Serra of Traverse City - Just want to highly recommend Sean if you are in the market for a New or Used vehicle. I had been looking for a while for a good deal on a Honda Ridgeline. I found a great vehicle online at Serra of Traverse City and then scoped out the sales staff.... Sean had great reviews already so I sent him a cold inquiry about the vehicle. He quickly responded and personally checked the vehicle out for me. Sean sent a video of the truck and was totally honest and upfront about the vehicle. (It will need tires in the next few months before winter driving season). So I did some final research and found it was the lowest-priced, used Ridgeline in the Midwest. I called Sean a couple times with more questions and we settled on a deal for the truck (NART ). I was coming from another state for the vehicle so he turned me over to the F&I Business staff who were also easy to work with, got me a final Purchase Agreement and set up a date to get the vehicle. I flew into Traverse City Airport (which is right next to the dealerships) and Sean picked me up and drove me to the dealership to finish the paperwork and make payment. In less than 45 minutes, I was off and headed home in my new-to-me Honda Ridgeline! I highly recommend Sean Leach & Serra in Traverse City. Top notch in this business. = THANKS SEAN!

      Local BBB

      BBB in Western Michigan

      BBB Reports On

      BBB reports on known marketplace practices.

      BBB Business Profiles may not be reproduced for sales or promotional purposes.

      BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

      When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

      BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

      As a matter of policy, BBB does not endorse any product, service or business.