Business ProfileforRevii Life Global

On October 27, 2021, BBB contacted this business regarding the claims made on their website, asking for substantiation or support for the claims.  Specifically BBB asked for documentation supporting the claims the impact of 'silver' and 'liquid vitamins' being non-toxic and performance claims for the products. The website also included claims for a fuel additive's ability to provide savings to consumers. All products may include automatic shipments, but the website does not clearly state how consumers may cancel the shipments.  The website also seemed to encourage participation in a multi-level marketing program. Despite several contacts to the business, they did not respond to BBB's inquiry. 

The BBB Code of Advertising states: 

1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

18.  Negative Option Plans, Continuity Plans and Automatic Shipments
18.1 Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature.
18.2 Such material terms include:
18.2.1 The existence of the negative option feature;
18.2.2 The cost of the additional goods or services;
18.2.3 How consumers can cancel and avoid future shipments and charges; and
18.2.4 How consumers can return items that they do not want.
18.3 Advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language.
18.4 Advertisers must not interpret the consumer’s silence, failure to take an affirmative action to reject goods or services, or failure to cancel the agreement, as consent to enroll the consumer in the negative option feature. Instead, they must ensure that the consumer affirmatively consents (either online, over the phone, or in person) to the negative option feature before enrolling the consumer in the plan.

28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. 

36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.

36.5 Certifications and Approvals
36.5.1 An advertiser’s unqualified use of environmental certifications and seals of approval may imply to consumers that the certificate or seal was awarded by an independent third party. If that certification or seal was not, in fact, awarded by an independent third party, the advertisement must clearly and conspicuously disclose that fact.
36.5.2 In addition, environmental certifications and seals that do not clearly convey the basis for the certification are likely to convey general environmental benefits. Because claims making general environmental benefits should not be used (see section 36.1) advertisers must clearly and conspicuously disclose the specific and limited benefits to which the certificate or seal applies.
For detailed guidance, advertisers in the U.S. should consult the Federal Trade Commission Green Guides. Similarly, in Canada, advertisers should consult CAN/CSA-ISO 14021 - Environmental claims: A guide for industry and advertisers.