Business ProfileforMando

My home ec group did a blind comparison of Mando with 4 body deodorants and a placebo, mayonnaise. The 4 did randomly equal, and Mando...lost to the mayo. I did the corporate due diligence and can tell you that they are owned by *****'s Razors and have moved their operations into the same building. I guess they're all trying to save a bit of outlay, since the 9th floor of 1 ****** where they're at isn't exactly prime real estate. Nice building, sounds great, but the view is *********. The owners follow a typical .com business model where the product is about hype- fake it until you make it. They lost out on a big bid from ******* to acquire *****'s due to covid, but are still looking for the big buy-out payday. It's all advertising and product is just the c*** they get suckers to buy to get there. *****'s founder- now the *** of the whole thing- uses 1% charitable deductions as a feel-good factor. Mando currently (as of the date of this review) accounts for 1/2 of their revenue, so *****'s is happy with the acquisition. The owners are looking for a big buy-out or the pay-off of their golden parachute clauses so turning day-to-day profit is a nice-to-have but negotiable. It's business for business' sake, not shaving, not body odor. They also are responsible for Cat Person and ******************. They bank on brand loyalty, a "brands we love" philosophy. So, the idea of the body deodorant was not inspired by a doctor trying to help make you "stink free", it was the result of marketing research looking for a niche in the personal care space. The product can never be anywhere near as good as something that was actually developed for its functional value.