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Find a Location

Friendly Diamonds Inc. has 1 locations, listed below.

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    Business ProfileforFriendly Diamonds Inc.

    Jewelry Stores
    BBB accredited business

    At-a-glance

    Customer Reviews

    4.97/5stars

    Average of 35 Customer Reviews

    Customer Complaints

    3 complaints closed in last 3 years

    0 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 11/23/2021

    Years in Business: 3

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    Friendly Diamonds is an online retailer of certified laboratory grown diamonds, diamond engagement rings and fine jewelry. 

    Products & Services

    Lab Grown Diamond Jewelry

    Business Details

    Location of This Business
    20 W 47th St, Suite #716, New York, NY 10036
    BBB File Opened:
    11/12/2021
    Years in Business:
    3
    Business Started:
    3/24/2021
    Business Incorporated:
    3/24/2021
    Accredited Since:
    11/23/2021
    Type of Entity:
    Corporation

    Industry Tip

    BBB Tip: Buying and selling jewelry

    Customer Complaints

    3 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    08/22/2022

    Complaint Type:
    Service or Repair Issues
    Status:
    Resolved
    This company charged my credit card in full for a lab created diamond solitare I choose with a mounting then sent me an email telling me they had a complimentary upgrade for me on the stone. However even though the stone size was larger the adfitional caret weight was in the depth of the stone and the face up view only presented as 7% larger and the clarity was a step lower than the diamond I had purchased. I did tell them this info and said I didn't think I wanted the "upgrade" but to please send me a live photo of the actual diamond along with the one I already purchased for me to compare as that they sent me the cert but not an actual photo of the " upgrade" they were offering. Questions went back and forth through my email. Never did I say I wanted their supposed upgrade and to cancel the solitaire I already selected and was charged for. Then an email came in with the "upgrade" stone and it visibly had carbon pieces throughout the table og the stone which the one I purchased and was charged for did not because of the vs1 clarity shortly after I received another email stating my stone I selected and was charged for in full to my credit card was no longer available but I could take their "upgrade" vs2 *******************. So then my husband got on the phone to friendly and spoke with this *************** and argued where my purchased stone was and she just kept saying it wasn't available any longer and he said we selected and purchased it to get it back and she just kept saying she wasn't able to do that. Then my husband asked her to let me pick a stone of my choice comparable to the one they sold put from under me and she hesitantly said ok so I selected 2 stones that measurements were close to the one I methodically picked and was charged for with the same clarity the caret weights were larger but the diamond measurements were close to set up view. I got and email 2 days later saying I'd have to pay the additional cost or I could take their lower clarity "upgraded" stone.
    Read More

    Customer Reviews

    35 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Stephen F

    5 stars

    08/10/2024

    The representative (****) that I consulted with was incredibly helpful and friendly. I began my search online and was able to fully customize a ring on Friendly Diamonds' *************************** website. After designing the perfect ring, I contacted Friendly Diamonds to create my ring. They were happy to invite me to their *** location where they showed me a replica of the ring I had created. Within a few short weeks, my ring was ready to be picked up. My fianc absolutely loves her ring, and I absolutely love how affordable this ring was. As a recent college graduate, I was able to purchase such a beautiful ring at a beyond reasonable price. The quality and service at Friendly Diamonds is unmatched and I would highly recommend them for anyone in the market for diamonds or other jewelry.

    Friendly Diamonds Inc. Response

    08/12/2024

    Thank you for choosing Friendly Diamonds and for sharing your positive experience with others. We hope to continue serving you and your loved ones with exceptional jewelry and service. We're happy to hear about your amazing experience with Friendly Diamonds and your delight with your custom-designed ring! Your kind words about our team, especially ****, are truly heartwarming. Were always trying to create a personalized and unforgettable experience for every customer, and it's wonderful to know we achieved that for you.Congratulations on your engagement, and we wish you a lifetime of happiness!Best Regards, Team Friendly Diamonds

    Local BBB

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