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Important information

• Additional Info:

  Better Business Bureau investigated Empire State Commercial Roofing, with the initial contact on May 9, 2024, asking for the following: proof of licensing, if the business is affiliated with other businesses or individuals involved in construction/roofing, as well as other background information. As of June 4, 2024, Empire State Commercial Roofing has not responded regarding the questions we have addressed. BBB has concerns about business' practices and urges consumers to use caution based on the lack of responsiveness from the business.
  
  
• Advertising Review:

  BBB sent correspondence to Empire State Commercial Roofing on May 9, May 15, and June 4, 2024 requesting substantiation for featured claims in their advertising and marketing materials including the website https://empirestatecommercialroofing.com/. To date, the business has not provided substantiation for, or modified advertised claims.
  
  The advertising features the following claims:
  
  Google and Facebook trademarks that imply 5 star reviews. BBB was unable to find a Google or Facebook 5 star overall rating.
  
  "7 years in the industry", "Commercial Roofing Contractor SINCE 2017", implying that Empire State Commercial Roofing has been in business for at least 7 years which according to information the business provided is not the case.
  
  "Trained and Certified", "Certified and Licensed". BBB asked the business to provide proof of certifications and licensing for the business and its employees if applicable.
  
  The website features testimonials and reviews from customers of a different business. BBB requested that these be removed as they are not testimonials for Empire State Commercial Roofing.
  
  According to BBB’s Code of Advertising #1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser.
  Advertisers should be prepared to substantiate any objective claims or offers made before
  publication or broadcast. Upon request, they should present such substantiation promptly to the
  advertising medium or BBB.
  
  According to BBB Code of Advertising #30. Testimonials and Endorsements
  30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
  30.1.1 It is not genuine and does not actually represent the current opinion of the endorser;
  30.1.5 The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
  30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact; In the U.S., advertisers should consult the Federal Trade Commission Guides on Testimonials and Endorsements for detailed guidance.