Business ProfileforEmpire State Commercial Roofing
Additional business information
The advertising features the following claims:
Google and Facebook trademarks that imply 5 star reviews. BBB was unable to find a Google or Facebook 5 star overall rating.
"7 years in the industry", "Commercial Roofing Contractor SINCE 2017", implying that Empire State Commercial Roofing has been in business for at least 7 years which according to information the business provided is not the case.
"Trained and Certified", "Certified and Licensed". BBB asked the business to provide proof of certifications and licensing for the business and its employees if applicable.
The website features testimonials and reviews from customers of a different business. BBB requested that these be removed as they are not testimonials for Empire State Commercial Roofing.
According to BBB’s Code of Advertising #1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser.
Advertisers should be prepared to substantiate any objective claims or offers made before
publication or broadcast. Upon request, they should present such substantiation promptly to the
advertising medium or BBB.
According to BBB Code of Advertising #30. Testimonials and Endorsements
30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
30.1.1 It is not genuine and does not actually represent the current opinion of the endorser;
30.1.5 The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact; In the U.S., advertisers should consult the Federal Trade Commission Guides on Testimonials and Endorsements for detailed guidance.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 2738 Parish Rd, Ovid, NY 14521
- BBB File Opened:
- 5/6/2024
- Years in Business:
- 2
- Business Started:
- 5/1/2022
- Business Started Locally:
- 4/1/2024
- Business Incorporated:
- 2/1/2024
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Mr. Joel Shirk, Owner/Member
- Mr. John Zook, Owner/Member
- Contact Information
Principal
- Mr. Joel Shirk, Owner/Member
Customer Contact
- Mr. Joel Shirk, Owner/Member
- Additional Contact Information
Email Addresses
- Primary
Website Addresses
Customer Complaints
0 Customer Complaints
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