Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:03/28/2025

  Type:Sales and Advertising Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  3/28/2025 SheerID verification for AD miliary failure

• Initial Complaint

  Date:03/17/2025

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have been trying to get verified by Sheriff since yesterday. I submitted the requested documents for military members-my LES and even my active duty orders. I still got denied. I tried contacting them via email and no answer.

  Business Response

  Date: 03/18/2025

  Hi Aly,

  Thank you for taking the time to reach out and leave feedback about your experience. We apologize for any inconvenience you may have experienced.

  At this time, it would appear you've already reached out to our Email Support Team where they indicated your request has been approved. In the future as SheerID does not have phone support, please continue to contact our email support team here: *************************************************** as they are the best means of assisting you with your verification concerns. 

  We hope you enjoy your offer.

  Kind Regards,
  SheerID Verification Support

  Customer Answer

  Date: 03/18/2025

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  Aly Ouendeno

• Initial Complaint

  Date:03/11/2025

  Type:Product Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am filing this complaint against SheerID for its failure to appropriately process my verification for the LinkedIn Veterans Program, which offers U.S. veterans a complimentary Premium Career subscription.On [Insert Date], I submitted my VA Health Benefits ID (with photo) and DD214 both listed as acceptable documents on ********* requirements page. Despite this, SheerID denied my verification without a clear explanation.When I contacted ********, they claimed SheerID was responsible for verification. Conversely, SheerID insists they are following LinkedIns instructions. This ongoing deflection has left me stuck in an unresolved cycle.Key Issues:Failure to Follow Guidelines: My valid documents meet the stated requirements.Poor Communication: Ive requested explanations multiple times but received vague or conflicting responses.Unfair Burden on Consumers: LinkedIn and SheerIDs misalignment forces veterans like me to manage their internal confusion.Desired Outcome:I request that SheerID:Approve my verification based on the valid documents already **************** and improve their internal process to ensure clear communication with consumers.Clarify their verification requirements to prevent other veterans from facing similar ********* a disabled U.S. veteran, this process has been exhausting and disheartening. I expect SheerID to take responsibility for this failure and promptly resolve the issue.

  Business Response

  Date: 03/11/2025

  Hi ********, 

  Thank you for bringing this to our attention and leaving feedback about your experience. At this time, SheerID does not provide phone support, but we are happy to continue assisting you via email.

  We apologize for the frustration you have experienced with your attempts to verify for the LinkedIn offer. With the provided information, we have been able to retrieve your prior correspondence with our email agents and your latest ticket has been forwarded to our escalations team at this time. They should be reaching out to you shortly.

  Kind Regards,
  SheerID Verification Support

  Customer Answer

  Date: 03/25/2025

  I am writing to give you an update regarding my complaint (Case ID: 23050447) against SheerID Inc. Unfortunately, the issue remains unresolved, and I am extraordinarily dissatisfied with the ongoing lack of accountability from both SheerID and LinkedIn.

  Since filing my initial complaint, SheerID has continued to deflect responsibility, insisting that ******** controls the verification process. Meanwhile, ******** has responded by claiming they have no control over the verification process and directing me back to SheerID. This endless cycle of finger-pointing has left me without the verification I rightfully qualify for and has wasted significant time and energy.

  Given this persistent failure to resolve the issue, I formally request that my complaint be expanded to include ******************** as a party to this unresolved matter. ******** has publicly promoted the ******** Veterans Program but has failed to ensure that its chosen verification partner, SheerID, adheres to the stated process.

  I have provided all required documentation multiple times, yet both companies have refused to take ownership or provide a solution. This ongoing deflection is unacceptable, especially considering this program is designed to support veterans like myself.

  I ask that the BBB pursue this matter further with both SheerID and ******************** to ensure they are held accountable for their flawed system and lack of meaningful customer support.

  Please let me know how best to proceed. I appreciate your continued attention to this matter.

  Expecting accountability,

  Cheerfully in ******,

  ******** **********

  Business Response

  Date: 03/26/2025

  Hello ********,

  
  Thank you for taking the time to reach out and leave feedback about your experience regarding your LinkedIn verification. We apologize for any inconvenience you may have experienced.

  At this time, it would appear you've already reached out to the BBB previously and your request was referred to our Escalation Specialist for further assistance. Please know, no response was received and the ticket was unfortunately closed. 

  Please know as a third-party verification provider, SheerID collaborates with various retailers, each with its own set of rules and guidelines. By entering into a partnership with these retailers, we commit to delivering verification services that align with their specific requirements. Any violation of these guidelines would constitute a breach of trust, impacting both the retailers and the customers who rely on their products or services. 

  I am very sorry for any inconvenience this may cause, but SheerID, as a third-party verification company, is bound by the guidelines that are provided to us by ******** and we cannot verify any customer outside their set requirements.

  If you would prefer to respond to our Escalation Specialist for further clarification, they will be happy to further assist. Otherwise, please continue to contact our email support team here: *************************************************** as they are the best means of assisting you with your verification concerns. 

  Kind Regards,
  SheerID Verification Support
  

  
  

  Customer Answer

  Date: 03/29/2025

   
  Complaint: 23050447
  
  I am rejecting this response because:

  This response from SheerID is yet another example of the deflection, lack of accountability, and poor customer experience that Iand likely countless other veteranshave endured.
  Let me be absolutely clear:
  I submitted all required documentation in accordance with the published guidelines on LinkedIns Veterans Program page.
  I reached out to SheerID multiple times, only to be met with vague, copy-paste responses that pointed blame at LinkedIn.
  I also engaged with LinkedIn, who then pointed back to SheerID, saying the verification process is entirely in SheerIDs control.
  This circular, responsibility-avoidant behavior has not only wasted my time, it has undermined the very trust this program is supposed to promote.
  Claiming that no response was received from me is factually false not only did I engage with SheerID, but I also provided documentation again when asked. The system closed my ticket without my issue being resolved, and now this attempt to gaslight me into believing I failed to respond is disingenuous and infuriating.
  SheerIDs statement that you are bound by ********* requirements does not absolve you of the responsibility to communicate clearly, respond effectively, and support veterans with integrity. Your vague invocation of guidelines without ever explaining what was allegedly missing or incorrect in my submission is precisely the problem.
  I have zero interest in being redirected again to your Escalation Specialist or email loop Ive done that. Ive followed every step. The issue lies in a broken system that lacks internal alignment, compassion, and basic operational quality.
  This case is not resolved. SheerID and LinkedIn both need to be held accountable for misleading claims, poor customer service, and an ineffective verification process that fails the very veterans it claims to support.
  I expect the BBB to keep this case open, and I remain committed to pursuing additional avenues of accountability if needed.
  Expecting accountability,
  ******** Lupinaccio 

• Initial Complaint

  Date:03/01/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have been attempting to get verified for a first responder discount through sheerID and it keeps getting denied. According to their website, the document they are requesting is what I am submitting and it's still getting denied. My fire district secretary even tried to update my badge to a new date just in case and it still doesn't work. There is nobody to contact to resolve the issue. I emailed them but they don't respond.

  Business Response

  Date: 03/03/2025

  Hi *******,

  Thank you for taking the time to reach out and leave feedback about your experience. We apologize for any inconvenience you may have experienced.

  At this time, it would appear you've already reached out to our Email Support Team where they indicated your request has been approved. In the future as SheerID does not have phone support, please continue to contact our email support team here: *************************************************** as they are the best means of assisting you with your verification concerns. 

  We hope you enjoy your offer.

  Kind Regards, 
  SheerID Verification Support
  

  
  

• Initial Complaint

  Date:02/19/2025

  Type:Customer Service Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  To Whom It May Concern,I am filing a formal complaint against SheerID, a verification service partnering with ************************, for their failure to address inquiries about the **************** Program application process and their lack of transparency in document review.On Jan-31-2025, I submitted documentation to SheerID as part of my application for Lululemons **************** Program. Despite SheerIDs stated commitment to respond to inquiries within 13 business days, I have received no communication from their team, even after 4 follow-up attempts via email between Feb-01 and Feb-11. Below are my concerns:Failure to *************** Commitments: SheerIDs correspondence claim a 13 business day response time. However, they have ignored 4 emails over 2 weeks, leaving me unable to resolve issues with my application.Lack of Transparency in Review Process: SheerID provides no clarity on how documents are evaluated, what standards are applied, or why delays occur. This opacity prevents applicants like myself from understanding or addressing potential issues.Poor ***************** The absence of acknowledgment or escalation pathways for unresolved cases demonstrates a disregard for customer concerns. This has caused significant frustration and delays in accessing a program I may rightfully qualify for. Requested Resolution:1. An immediate response from SheerID regarding the status of my **************** application.2. A detailed explanation of their review process and the reason for delayed/no communication, along with transparent criteria for document verification.I have attached copies of my submitted documentation, email follow-ups, and screenshots of SheerIDs advertised response timeline for your reference.I urge the BBB to investigate this pattern of unresponsiveness and hold SheerID accountable for improving their customer service standards.Thank you for your attention to this matter! Sincerely,

• Initial Complaint

  Date:01/13/2025

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Unresponsive for over a week, non-human, AI, and pre-written template replies both via e-mail and social media with SheerID Inc. Insincere and unprofessional -- lack of follow up. Trying to utilize their services to obtain special offers for veterans on LinkedIn "Premium Free for veterans", etc. seems more like a "black-hole" and your time and efforts is spent better elsewhere. Hopefully, a more respectable company takes their place and programs move away from their system and "services" -- or lack thereof. To make it worse, if you are a veteran outside the ***, good luck, as I think they only do SMS verifications with US/Mexico phone-numbers, which is a part of getting approved for deals and offers, presumably. I'd leave 0 Stars if possible. To add to insult, the ******** staff disabled LinkedIn PM's after repeated, professional, formal requests for support, and pleading on their wall for assistance. This is very dishonorable conduct and I am shocked such an organization has an agreement or trust within the veteran community. Update: A fellow veteran contact brought to my attention that SheerID given the very poor and illiterate nature of English being used in recent correspondences has now possibly outsourced customer service and handling of US military sensitive documents. Appalling.

• Initial Complaint

  Date:01/01/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am reaching out to express my frustration with Sheer ID regarding their refusal to honor my valid credentials for discounts, despite other verification systems and retailers recognizing them.I am currently waiting for my dependent ID appointment, but the military ID I possess is still valid. For example, during a recent visit to a Lululemon store in *****, they honored my military ID for the discount without issue. Additionally, my ID is still accepted on military installations. Despite this, Sheer ID continues to deny my eligibility for the military discount.Furthermore, I have been working in healthcare since 2017 and hold a valid badge, which ***** and other major retail brands accept without any problems. However, Sheer ID also refuses to recognize this credential for healthcare-related discounts.I am seeking Sheer IDs accountability and improvement in recognizing valid forms of identification. Their lack of consistency is disappointing and detracts from the customer experience for those of us who serve in healthcare and/or have military affiliations.

  Business Response

  Date: 01/02/2025

  Hi ***,

  Thank you for taking the time to reach out and leave feedback about your experience. We apologize for any inconvenience you may have experienced. At this time, SheerID does not have phone support, so in order to best assist you with your verification request, please contact our email support team here: ***************************************************.

  Once you fill out the form, if you have not already, one of our capable email agents will be delighted to review your request and provide appropriate next steps.

  Kind Regards, 
  SheerID Verification Support
  

  
  

  Customer Answer

  Date: 01/02/2025

   
  Complaint: 22755011
  
  I am rejecting this response because: This is an automated message from Sheer Id. I would I would like someone to reach out to me, which is why involved the BBB as a mediator.
  Sincerely,
  
  *** *********

  Business Response

  Date: 01/08/2025

  Hi ***,

  Thank you for taking the time to reach out and leave feedback about your experience. We apologize for any inconvenience you may have experienced. At this time, SheerID does not have phone support, so in order to best assist you with your verification request. We have referred your request to our Escalations team for further assistance. 

  Kind Regards, 
  SheerID Verification Support
  

  
  

  Customer Answer

  Date: 01/08/2025

   
  Complaint: 22755011
  
  I am rejecting this response because:
  I work in healthcare, what documents do you need for that? I work for a county hospital.

  I cannot get my ID renewed until the end of the month regardless due to back up appointments.

  
  Sincerely,
  
  *** *********

  Business Response

  Date: 01/09/2025

  Hi ***,

  Thank you for responding, I'm happy to provide further clarification.

  Please know that resolution to verification requests cannot take place on BBB directly given the privacy and document privacy concerns. As previously indicated by our last correspondence, your request was forwarded to our Escalation Specialist for further assistance.

  I'm sorry if this is the not the answer were hoping for, but we must emphasize any resolution to your verification concerns must take place through SheerID directly.

• Initial Complaint

  Date:12/13/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am being forced to work with the company to verify me so that I may have the Target Circle program at a discount. The problem with this company is they keep telling me the documents I am sending are not correct WHEN THEY ARE. My EBT Benefits card, my SS letter. What is wrong with you SheerID, you are harassing me and telling me that I am not sending the correct documents when I AM SENDING THE CORRECT DOCUMENTS. See this as a formal complaint and I have also reached out the ****** CEO with this complaint as well. If you cannot do your job correctly then go do something else. I want a call and I want to know why you are harassing me when I have sent all that you have requested and it shows proof that I qualify?

  Business Response

  Date: 12/13/2024

  Hi *******,

  Thank you for taking the time to reach out and leave feedback about your experience. We apologize for any inconvenience you may have experienced. At this time, SheerID does not have phone support, so in order to best assist you with your verification request, please contact our email support team here: ***************************************************.

  Once you fill out the form, if you have not already, one of our capable email agents will be delighted to review your request and provide appropriate next steps.

  Kind Regards, SheerID Verification Support
  

  
  

• Initial Complaint

  Date:12/03/2024

  Type:Product Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am a yoga teacher (private 1:1 instructor) and have been attempting to apply for Lululemon's sweat collective for 3+ weeks. I constantly received this error: "Thank you for uploading your document(s) for review. Unfortunately, we're unable to complete the verification process due to the following reason:The document is insufficient for establishing eligibility for this offer. If this was a mistake you can try applying again or contact SheerID for assistance."I have contacted SheerID multiple times and the only response I have received is an auto-generated email stating "Thanks for reaching out to SheerID about a verification request. Our Verification Support team is currently responding to requests within 1-3 days." It have been way past 3 days and there is absolutely no other way to contact them on their website. They also do NOT respond to any email. They already have a ton of complains against them on here and is high time they fix their ways!

• Initial Complaint

  Date:11/23/2024

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  As a military veteran, I was attempting to purchase **** Pro sleeves, leggings, and basketball shoes for my daughter in preparation for the upcoming basketball year. I am aware that **** offers discounts to military personnel, so I proceeded to verify my status through Sheer **. After submitting photographs of my military **, I received a notification indicating that this documentation was insufficient. In an effort to comply with the requirements, I consulted the ** site and found that LES are acceptable for verification. I then submitted a photograph of my LES, only to receive another email stating that the dates were inaccurate. This has led me to believe that the individual responsible for verifying these documents may not have the necessary expertise to interpret them correctly. I find it highly unprofessional to employ individuals for the critical task of document verification without ensuring they are adequately trained. Such discrepancies not only inconvenience customers but also reflect poorly on your organization. It is disheartening to feel that my service to the country is not appropriately recognized, particularly when attempting to access a benefit I rightfully deserve. I have served for 11 years in the ********************************, with my most recent deployment being a six-month tour in ************. All I wish to do is purchase basketball shoes for my child and receive the military discount that is intended for veterans like myself. I previously reached out to your customer service regarding this matter and received a response indicating that they could not access my documents and were unaware of the situation. This lack of resolution is concerning. I feel compelled to bring this matter to your attention, as it is vital for organizations like **** to be aware of the level of service provided by Sheer **, especially to military veterans. I hope that you will take my feedback seriously and work towards improving the verification process.

  Business Response

  Date: 11/25/2024

  Hello ******,

  Thank you for bringing this to our attention and leaving feedback about your experience. At this time, SheerID does not provide phone support, but we are happy to continue assisting you via email.
  We apologize for the frustration you have experienced with your attempts to verify the **** offer. With the provided information, we have been able to retrieve your prior correspondence with our email agents and can confirm your verification request was ultimately approved. Please be sure to check your inbox for additional information going forward regarding your experience and the receipt of your coupon code. 

  Kind Regards,
  SheerID Verification Support