We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Potato Chips

Wise Foods - Borden Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Potato Chips.

Complaints

Customer Complaints Summary

  • 17 total complaints in the last 3 years.
  • 4 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:11/19/2023

    Type:Service or Repair Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Brought a bag of onion Riggs from family dollar and it smell like and taste like someone waste chemicals on the chips before placing them in the bag! I ate a few of them and my daughter and my head is suddenly starting to hurt !

    Business Response

    Date: 11/28/2023

    From the description, it sounds like the product has gone rancid in the packaging. We will send out replacement coupons for the product. 

  • Initial Complaint

    Date:10/13/2023

    Type:Delivery Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I placed an order with wise potato chips 10/4/23. I received a tracking number after it shipped on 10/5. It is now 10/12 and the package has still not been received by **** I have sent emails and made phone calls but emails go unanswered and no one returns a phone call. I would like my order or a refund, order number is *****.

    Business Response

    Date: 10/16/2023

    I have forwarded this communication to our ecommerce department. Someone should be contacting the consumer with an update shortly. 

    Customer Answer

    Date: 10/16/2023

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 

    Regards,

    ***************************

  • Initial Complaint

    Date:09/29/2023

    Type:Product Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I brought some Honey Wise today at a grocery store on ************ and ************* and the are so stale and hard nasty to the taste

    Business Response

    Date: 10/02/2023

    We are sorry for the inconvenience and will be sending replacement coupons to the given address.

  • Initial Complaint

    Date:07/15/2023

    Type:Product Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I recently purchased 4 bags of wise onion rings from our local family dollar. As I opened the one bag, they smelled and tasted good. But the other THREE bags; they did not. They smelled like wet cardboard, old, and stale. They tasted the exact same way as they smelled. THREE OUT OF FOUR BAGS!! I have contacted wise, not once but twice, and they have failed to contact me back or even take my dissatisfaction in order. They claim that if youre not satisfied that they will make it right, but they have failed to do that for me. Im looking for some sort of refund, want my money back.

    Business Response

    Date: 07/18/2023

    We received both of the customer's complaints and sent replacement coupons via USPS on 7/11/23 and 7/13/23. If the consumer has not received the six (6) coupons we have sent, we can send them again.. 

  • Initial Complaint

    Date:06/25/2023

    Type:Product Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Purchased two Party Size bags of Wise Potato Chips **** **** Nutter Fort WV 6/24/2023. Open one bag and chips are stale. Date under the sale price is July 2023. Add my complaint to the list against Wise Potato Chips.

    Business Response

    Date: 07/12/2023

    We are sorry that the chips, **************** purchased were stale. If he would supply his complete mailing address we would be happy to send out replacement coupons for his purchase. 

  • Initial Complaint

    Date:05/16/2023

    Type:Billing Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I made an online transaction with wise snacks on 4/20/23 for green onion dip mix in the amount of $13.99 that was charged to my credit card on this date. I was given an order confirmation number of ***** and a tracking number from *** of ******************. I sent an inquiry as to the status and have not heard back. I would like this matter resolved with a refund to my account.

    Business Response

    Date: 05/17/2023

    I will forward the customer information to our ecommerce department and have the refund processed, if the product has not already been sent. 

    Customer Answer

    Date: 05/18/2023

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 

    Regards,

    *******************************

  • Initial Complaint

    Date:11/12/2022

    Type:Delivery Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Transaction Date: 1 Nov 2022 Amount of Transaction: $46.99 Order #: ***** Complaint: I Ordered Wise Golden Original Potato Chips x1, 7.5 oz 12 count. When order was received 11 out of 12 bags of chips were opened. The chips were stale and inedible. I believe the packaging was faulty and opened in transit. On 8 Nov 2022 I emailed the company at ************************** The address was obtained from the delivery notice. The email included 2 pictures of the shipment, which I am attaching here. Text of email:Order # ***** Received 8 Nov 2022 *** tracking number : ****************** I am ****** ********, and I received a shipment today of your Golden Original Potato Chips x 1, 7.5 oz 12 Count. Eleven of the 12 bags of chips had opened during shipment. Staining on the interior of the box indicates to me that they had opened during transit. They are stale and inedible.I am attaching two photos of the shipment showing the contents and the staining.I am requesting a refund for this order.Thank you,I got this response from the System Administrator (presumably *****):Your message did not reach some or all of the intended recipients. Subject:Damaged Shipment Sent:11/8/2022 1:04 PM The following recipient(s) cannot be reached: *************************** on 11/8/2022 1:04 PM Server error: **** ***** ******************************************* *************************************************** * *****'On 8 Nov 2022 I called the company at ************* and selected Consumer Affairs on their menu. The call went to voice mail and I left a message, asking for a call back, and stated that I had a problem with the order I had received.On 9 Nov 2022 I repeated the call. It also went to voice mail. I left the same message.The company has not called back.

    Business Response

    Date: 11/14/2022

    I have sent the refund request to our Ecommerce department. A refund should be issued shortly. 

  • Initial Complaint

    Date:08/20/2022

    Type:Service or Repair Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Purchased a variety pack of wise chips. (3) of the Bravos Nacho Cheese) smelled and tasted like chemicals. I immediately became nauseous and vomited. The details for the chips in question are as follows:UPC-************ Date-Oct 1022 J 8B Time-2:23 AM, 2:22 AM.UPC on box-************

    Business Response

    Date: 08/23/2022

    This consumer also sent Wise an email, which we have responded to by sending them replacement coupons for the product purchased. We received the email dated 8/20/22 and responded on 8/22/22 with a letter and coupons sent to the consumers address via the USPS. 

  • Initial Complaint

    Date:07/12/2022

    Type:Delivery Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    june 15, 11:41 send in order, order confirmed,money taken out of account....order #***************************** call,contact in each dept at number on wise web page.left messages, no response,no shipping info,no call back...no refund.if this company is not in business it should not be taking orders online.....

    Business Response

    Date: 07/13/2022

    I have sent the information to my Ecommerce department for them to investigate and contact the consumer with a resolution. If the consumer wishes to contact the Ecommerce department they can call **************************, they should be able to check and assist in resolution of the problem. 

  • Initial Complaint

    Date:04/21/2022

    Type:Product Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Good morning wise company I purchased a bag of chips and found an unsettling substance in my bag. It looks like dirt I have made an complaint with the bbb. I have never experienced this with any of your products and its disgusting and disheartening. my children was eating the chips and come across whatever this substance is at the bottom of the chip bag. I have pictures and evidence please contact me this is not right and will result to legal action.

    Business Response

    Date: 04/21/2022

    Looking at the photos the substance in question appears to be a mixture of small pieces of product combined with excess salt and oil from the cooking process. In order to be completely sure that this observation is correct we would like to send a mailer to the consumer to retrieve at least some of the substance. We would require the consumer's name and complete mailing address, so that we could send a pre-addressed, pre-paid mailer. We would also send replacement coupons.

    Customer Answer

    Date: 04/21/2022

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 

    Regards,

    *********************************

Wise Foods - Borden Inc. is NOT a BBB Accredited Business.

To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

Why choose a BBB Accredited Business?

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.