Real Estate Investing
412 HousesFind BBB Accredited Businesses in Real Estate Investing.
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Important information
- Advertising Review:On January 16, 2024, BBB of Western Pennsylvania requested that the business substantiate, modify, or discontinued its advertised claims on the business’s website and social media pages to comply with the BBB Code of Advertising. Below are the outstanding challenges which can be found at https://www.412houses.com/ and each challenge below is referenced by its corresponding BBB Code of Advertising Principle.
"#1 We Buy Houses in Pittsburgh"
BBB Code of Advertising Principle #28 Objective Superlative Claims states that superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
"Quite often investors are willing to pay cash for a home and with the recent tightening of financial restrictions, coupled with the growing number of complaints about low appraisals, having a cash buyer has become even more appealing. - Forbes"
BBB Code of Advertising Principle #30 Testimonials and Endorsements states that in general, advertising which uses testimonials or endorsements is likely to mislead or confuse if: the endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service:
30.1.6 It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;As of February 13, 2024, the business did not respond to BBB’s request for revision, clarification or modification in its advertising.
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