Information and Alerts

Ad Review 1

On September 24, 2018, BBB Serving North Central Texas requested that the business substantiate, modify, or discontinue advertising claims on its website such as, “Wholesale price and factory direct prices”, “Pass Any Inspection Guaranteed”, “Dallas #1 Fire Extinguisher Company”, “[…] the only licensed, insured, & bonded commercial hood and fire protection system company in Texas”, and “Made in USA”.

Section 8 of the BBB Code of Advertising states, “The terms ‘factory to you,’ ‘direct from maker,’ ‘factory direct,’ ‘factory outlet’ and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser. The terms ‘wholesaler,’ ‘wholesale outlet,’ ‘distributor’ and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale. The terms ‘wholesale price,’ ‘at cost’ and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale.”

Section 20 of the BBB Code of Advertising also states, “When using the term ‘warranty’ or ‘guarantee’ in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.”

Section 28 of the BBB Code of Advertising states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like ‘#1 in new car sales in the city,’ can be proved or disproved.”

Section 37 of the BBB Code of Advertising also states, “‘Made in USA’ and similar terms used to describe the origin of a product must be truthful and substantiated. An advertiser must not express or imply that a product or product line is exclusively ‘Made in USA’ unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content. Qualified ‘Made in USA’ claims, for example, ‘60% U.S. content,’ ‘Made in U.S. of U.S. and imported parts,’ are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified ‘Made in USA’ claims, like unqualified claims, must be truthful and substantiated.”

As of April 11, 2023, the business has failed to respond to our request for advertising substantiation.

Ad Review 2

On September 24, 2018, BBB Serving North Central Texas requested that the business substantiate, modify, or discontinue advertising claims on its website such as, "Wholesale price and factory direct prices", "Pass Any Inspection Guaranteed", "Dallas #1 Fire Extinguisher Company", "(...) the only licensed, insured, & bonded commercial hood and fire protection system company in Texas", and "Made in USA".

Section 8 of the BBB Code of Advertising states, "The terms 'factory to you,' 'direct from maker,' 'factory direct,' 'factory outlet' and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser. The terms 'wholesaler,' 'wholesale outlet,' 'distributor' and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale. The terms 'wholesale price,' 'at cost' and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale."

Section 20 of the BBB Code of Advertising also states, "When using the term 'warranty' or 'guarantee' in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request. Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee."

Section 28 of the BBB Code of Advertising states, "Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like '#1 in new car sales in the city,' can be proved or disproved."

Section 37 of the BBB Code of Advertising also states, "'Made in USA' and similar terms used to describe the origin of a product must be truthful and substantiated. An advertiser must not express or imply that a product or product line is exclusively 'Made in USA' unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no -- or negligible -- foreign content. Qualified 'Made in USA' claims, for example, '60% U.S. content,' 'Made in U.S. of U.S. and imported parts,' are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified 'Made in USA' claims, like unqualified claims, must be truthful and substantiated."

As of October 23, 2019, the business has failed to respond to our request for advertising substantiation.