Business ProfileforBel Furniture

Since 2017, the BBB Houston began receiving several complaints and customer reviews for Bel Furniture that are exhibiting the following pattern.  

According to numerous complaints received in our offices, consumers experience delivery issues, product issues, and customer service issues during their business interaction with Bel Furniture. Upon delivery of their purchases, many consumers allege the merchandise ends up severely damaged, several items are missing from their order or the complete order is incorrect. When Bel Furniture is contacted regarding the damaged merchandise, consumers allege the business does not provide a suitable resolution. Consumers allege Bel Furniture charges a second delivery fee when consumers request their missing items be delivered, or a new delivery date is provided despite the company’s error. Additionally, allegations state Bel Furniture fails to contact consumers for verification of delivery dates causing consumers to miss the delivery of their items.

In recent 2022 complaints, consumers alleged the company told them the delivery drivers are independent contractors and not employees of Bel Furniture.  If furniture is damages during delivery, Bel Furniture is not liable.  Unfortunately, when the consumer requested the contact information for the 3rd party delivery service, they refused to give that information out.

Starting in 2018, BBB wrote to Bel Furniture and asked the business to substantiate the following advertising claims: the company advertises in their company website, www.belfurniture.com, and other advertisng to have "unbeatable prices. (unbeatabel)"  The term implicates they have "unbeatable prices."  In an advertisement in the Cypress Creek Mirror dated November 2, 2022, the advertising was present and also stated "Lowest. Price. Period!"

BBB found that these claims were in violation of the BBB Code of Advertising. If a company advertises a meet or beat price claim, there are some guidelines which they must follow:  13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: 13.1.1 The offer is made in good faith; 13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and 13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer. 13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.
As of today, the business has not substantiated these claims.