Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Share
Business Profile

Clothing

Sparkle In Pink, LLC

Complaints

Customer Complaints Summary

  • 11 total complaints in the last 3 years.
  • 4 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:04/04/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased Christmas pajamas for our family this year, and I also recently ordered jeans for my grand daughter. Unfortunately, weve encountered several significant issues with these purchases.1. Christmas Pajamas: I spent over $345 on matching family pajamas (tops and bottoms). Sadly, most of the pants have split at various seams, including the sides and the crotch area. During our family photos, my my pants split in the crotch, which was incredibly embarrassing and upsetting for me, given the presence of many family members.2. Jeans for My granddaughter: I recently ordered two pairs of jeans for her, following your size recommendations as I always do. One pair fit but was overly snug, much tighter than expected.The second pair didnt fit at all and couldnt be buttoned or zipped. Additionally, the zipper on one pair was defective as it wasnt properly attached to the teeth, making it nonfunctional.Both pairs of jeans were intended for our family photos, and I paid extra for expedited shipping to ensure they arrived on time. Unfortunately, neither pair could be used.Given the circumstances, I emailed the company asking then to resolve these issues. Specifically, I requeste:-A full refund or replacement on jeans as they can be worn again, but refund on expedited shipping.(shipping costs on your company) (Order #*******)-A full refund on the Christmas pajamas (Order #*******). I asked them to refund the original card used for this purchase. -I asked forGuidance on how to return the defective ******** response was given. I left 3 types of contact. I emailed them December 27th, 2024, again on January 10th, 2025 with zero response.

    Business Response

    Date: 04/08/2025

    Hi *****,.

    I am so sorry to hear of this issue. I have been researching this with my customer service team and could not initially find your emails. After doing some research it looks like you responded to an email you received stating that your order will be delivered today. Those are just automative emails. If you go to our website under contact us there are several ways to get a hold of us. You can contact us by phone, email and live chat. We are known for our five star customer service and we would have never not responded to your email. We never received these emails due to you responding to our automative generated emails. It looks like you are working with our custmer service team now. Please send in photos of the defective clothing and we will make sure to get you taken care of.

    Thank you,

    Sparkle In Pink

  • Initial Complaint

    Date:01/07/2025

    Type:Delivery Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Ordered 2 outfits for my toddler for Valentine's Day. Unfortunately I was unaware that this particular company used USPS for delivery. Had I known USPS was going to be the one to deliver my order I wouldn't have ordered as the post office ALWAYS misdelivers packages in my neighborhood. Nonetheless given I am aware I made sure I had some sort of insurance on my order. Diamond full coverage according to them. However upon contacting them to find a solution I was rudely told to contact USPS (which I have) and while trying to explain to them I had already contacted the USPS and what they told me they rudely disconnected me. This is my first time ordering from this company and will more than likely be the last. I would simply like to receive what I purchased or be provided a full refund.

    Business Response

    Date: 01/09/2025

    Hi *******,
    Thank you so much for your order! We are so sorry you did not receive your first package, it was delivered. I have looked at all your correspondance with our customer service team. It looks like you wrote into our company, stating that you never received your package. Our response to that was let us get another package shipped out to you Priority mail. Here is your new tracking number for your new package below. It looks like USPS delivered your first package. Possibly it was stolen which is out of anyone's control unfortunately. Your entire order is getting replaced and reshipped to you at our cost. Here is the response back from our customer service team to you. Again, our apologies for your package getting stolen or whatever it was but again we tried to make the situation right and get you taken care of. That is great customer service as we take customer service very serious.
    Hello ,


    I am so sorry that your cute order didn't arrive as anticipated. I went ahead and processed your claim and have rush shipped a replacement order as you requested! You should receive a confirmation email with the details shortly, along with follow-up emails providing updates with tracking details. The new order will be leaving our warehouse in 1 business day or less and arrives approximately 2-3 business days after it ships out!


    Please let me know if there are any issues or if you have any further questions for me.


    Thank you for using Diamond Package Protection! I hope you have a wonderful rest of your day!
    Tracking Number: **********************
    Sparkle In Pink, LLC
  • Initial Complaint

    Date:11/19/2024

    Type:Delivery Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Ordered over $100 worth of clothes never delivered. No refund or replacement gave. Package was insured as well. Poor customer service.

    Business Response

    Date: 11/22/2024

    Hi *******,

    I have looked through all of the customer service correspondence between you and my cutomer service team on your order. As owner of this company I really do not appreciate your fowl language and threats to my customer service team. They have been more than accommodating, polite and professional with you. It has been 9 days since your order has shipped out of our warehouse. We state on our website it generally gets delivered within 8 days. You were demanding and extremely upset about not receiving your package five days after it shipped out. Even threatening to go to law enforcement about this. We reassured you if it does not get delivered that your package is completely insured and if something was to happen to it we would totally get you taken care of. Looks like it was out for delivery at one point and now it is showing red and that the package is being forwarded. Today is day nine since your package left our warehouse. It is either delivering late or has been lost, not sure at this point but since it has not been delivered we have you refunded in full for your order just as promised to you.  We have done everything promised as a company. **** delivers probably 99+% of their packages this one just happened to get stuck in transit. Our apologies for the lost package as that is never our intent.

    Customer Answer

    Date: 11/25/2024

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ******* *****
  • Initial Complaint

    Date:08/23/2024

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered these items with the description “legging set” the photo of the items shows hair bows, bracelets, shoes, and a shirt and bottoms. The company just sent me the top and the bottoms. I reached out to the company and informed them that I’d like a refund or have the items sent out to me. They responded that the other items are not included. Nothing on the add indicated that the other items were not included. I would like the company to send the remainder of the outfit that we ordered.

    Business Response

    Date: 08/24/2024

    Hi Joshua,

    Thank you so much for your order! We are so sorry if there was a misunderstanding. It is well stated on our website what is included with this set. The set is the top and the leggings. The accessories are shown in the picture to show how to pair it with other items. The entire outfit was $24.99 if it included shoes, necklace, bows and sunglasses too, clearly it would have been a lot more money. Here is a copy of what is stated on our website. Let us know if you have any further questions, happy to help. Thank you again, we really appreciate your business!

    Sparkle In Pink, LLC

     

    DESCRIPTION

    *Please refer to size chart for the best fit*
    Perfect for Fall or Halloween wear
    Top features a cute ghost face with bell sleeves
    "Spooky & Sweet" on bottom of back of shirt
    Top & bottoms pair for versatility and ease
    Stretch waistband & distressed legging design
    Bring on Fall with this Black & White Ghost Distressed Legging Set. The top features long sleeves and feminine bow details with "Spooky & Sweet" on the back. This top looks adorable paired with the distressed leggings. The stretchy waistband helps comfort and fit and can be great for on the go. The top and pants can be worn as a set and paired with our SIP bows or keep it laid back with a pair of booties, she’ll shine bright in this kids ensemble.
    Includes: Top & Pants
    97% Cotton, 3% Spandex

     

    Customer Answer

    Date: 08/26/2024

     
    Complaint: 22187878

    I am rejecting this response because:

    Although the item description is listed on the website, it is misleading because it is located towards the bottom where you have to expand the description section in order to view it. It is not clear or easy to find. The attached photos show the advertisement. It’s not about the money, it’s about ethics. Clearly it is advertised as a set where one would assume that it comes with the other items. I am willing to press charges for false advertising. It is not “obvious” that it would cost more money than $31. The set with everything included is not worth more than $31. The company boasts that they are one of the cheapest options out there, therefore, $31 is not an exaggeration for a little girls outfit set that includes all accessories listed in the picture as a reasonable price. Over the weekend we shopped a clearance sale at “The Children’s Place.” A very reputable and well known company. We spent a total of $18 on 6 clearance dresses that were absolutely beautiful. The fact that you think $31 is way too cheap, you are out of your mind. We are asking for a refund or the accessories to be mailed out for our daughter. Who, by the way, is the one who was excited to get these items and she is the person you are truly cheating.


    Sincerely,

    Joshua Bonebrake

    Business Response

    Date: 08/30/2024

    I completely agree with you. It is about ethics. There are several stores including ours that put items on sale and on clearance for cheaper prices. This was a full price set on our store. The set is the top with the leggings. We have never had complaints about this and have never had a problem about what a set is, again our apologies. You have been refunded in full.
  • Initial Complaint

    Date:12/07/2023

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I made a purchase that was cancelled. I called the company and they asked me do you know (my daughter in laws name) and asked if she lived at the address (that is my address as well) and proceeded to verbally give me the address. I was honest I said yes however what if I was a psychopath? Needless to say after stating the honest, they proceeded to tell me I could not order from them because of an issue that occurred with my sons wife! To let business go like that? To give another supporters name and address away like that all because my daughter in law wanted and fought for her sparkle bucks given back which was given as store credit. Yikes. What kind of business are we running here? Bullying at its finest. This is unacceptable I want a public apology and my rights to shop as I have done no wrong to them and I have another account where I have spent thousands at this womens store as we bought a new home I created new accounts for all my shopping apps which I should not have to explain! I have this phone call recorded on my daughter in laws phone and I promise youd be appalled!

    Business Response

    Date: 12/11/2023

    Hi ******,

    We have every call recorded and every chat and email as well. I have listened and read all correspondence. There are clearly two very different sides to this story. Again our apologies if you see this completely differently than we do. Thank You!

    Customer Answer

    Date: 12/12/2023

     
    Complaint: 20971856

    I am rejecting this response because:
    That literally makes no sense at all? This does not resolve my complaint or my co-worker who also placed an order and you cancelled it due to *****. You had an issue with her NOT us and we now cant place orders thru your store? What kind of people are you? What kind of business are you running? I would not give you my hard earned money now if you begged my forgiveness and with that all being said I will not NOT just let this go! I will be sure to expose you. Youve already lost several costumers due to my daughter sharing your recorded calls and texts and of course she has to block these posts from ********************* and their store sites as they have been stalking my daughter in laws page. 

    Now if they want to make this right they can give back the $109.00 in sparkle bucks to my 4 year old little granddaughter who as well did nothing to them! 

    shame a business can run in such a bullying type of way its sickening and this can either blow over and be deleted completely as Ive talked to my daughter shes willing to delete any ratings and BBB COMPLAINTS as well I and the several other making BBB complaints as well biggest being *********************** she actually has a law suit being looked into and we are all willing to drop this if you decide you want to give the 4 year old baby back her sparkle bucks if not we can proceed. Also I do find it so funny that you guys claim to have recording of my daughter cursing and being wild yet you wont share it and Ive heard all 15 calls made to your company  not once did she curse she only said because of your bullying blocking she missed out on several outfits on sale she couldve and wouldve got had you not cancelled her orders and she has every EVERY right to feel that way! I myself own a sock website and Im disgusted with this business! 

    Sincerely,

    *****************

  • Initial Complaint

    Date:11/30/2023

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    First. I received an outfit school year and it bled all over all the new school clothing purchased for them and my daughter. Asked for mystery box as an apology to help me a single financial mother due to the loss I received a mystery box with clothing with holes (have video of daughter opening mystery box) Given sparkle bucks as a sorry then after attempts to make purchases with sparkle bucks orders were cancelled and refunded but sparkle bucks were not refunded had to call and get them out back on 6x then co owner messaged me telling my family we weren’t a good fit and flagged our address My mother in law then put order thru for pjs for Christmas and after weeks of purchase nothing she called they asked her do you know ********* (me) and gave my address and she was honest said yes and they replied you can’t order from us your address is flagged! It’s bullying I have all emails of them stating they gave me them also have one from co owner apologized and replaced the sparkle bucks then turned around replied in email they weren’t mind to start with yet you re gave them 6x!?!? And to punish my husband and mother in law yes my husband to they cancel his orders every time as well! My daughter has received mystery boxes for years her little 4 year heart is broken and for what reason? They won’t even say! I never cursed or got rude just asked them to right their wrongs and they flagged me! Help!

    Business Response

    Date: 12/04/2023

    Hi ******,


    Your wife placed her first order with us on August 15th, 2023. The order was for $156.79. She emailed in stating that one of the dresses from our store had ruined her entire load of laundry and all of her back-to-school outfits. We've tested our clothing against bleeding, and have never had any issues or complaints about this happening.  Even with no evidence that her ruined load of laundry was our fault, we apologized and completely refunded her order in full.


    We then sent her a new dress as a replacement for the one she claimed ruined her laundry, and also gave her $100 credit to use in our store to make up for what had allegedly happened. 


    ********* placed another order on September 29 for $136.00 where she used the $100 credit that we gave to her.  Her total out-of-pocket was $46.05 for that order with shipping. She called again complaining about the outfits and demanded we ship her daughter a free mystery box for her having to go through all of this. So we did.  We shipped her daughter a free mystery box, which contained 3 entire outfits. She once again called and complained about the free products she received.  Our executive team reviewed each interaction with her and can confirm that our customer support team was extremely nice and patient with her, while she was screaming and cursing out our team members.  It's all documented.


    She then placed another order with us for $71.78 on September 29,2023. Once she received the product she continued to call, email and chat with our customer service team complaining and fabricating issues. She informed us that if we do not make this right she will blast our company all over social media.  At this point I, the owner, got involved and said let's make this right with her, customers are our highest priority. We ended up refunding her in full for that entire order once again. 


    She has now received nearly $400.00 of product from Sparkle In Pink for free and we have never asked her to return any of it and have complied with all of her demands. At this point there is nothing owed as she has received all her orders, got all her money back, plus extra for freebies we sent her. 


    She has not been shopping with us for years, she has placed 3 orders with us since August 2023 and has done nothing but harass our Customer Service Team with threats of blasting our company all over social media and using profound language. We don't tolerate that behavior at Sparkle In Pink, and decided to ban her from ordering from our store to avoid further issues and asked that she please leave our team alone and to take her business elsewhere.


    Here is the review she left for our company. She has done nothing but complain, and cause problems for our team.  If we are such a horrible company, why would she want to continue shopping with us anyways?


    We wish you and your wife all the best, thank you for giving us a shot, we're so sorry we were unable to meet her expectations after going above and beyond for her.

    Here is the review she left our company:

    My recent experience horrible!!!! Dash of glitter and their employers have way more respect for human beings and Diane and Quynn the owner and coowner I have first hand emails from them as well as a recorded call of them giving my address and name out (they asked my mother in law if she knew me) she was honest and said yup that is my daughter in law and they reply with well your flagged and can’t order from us! Talk about mean girls dual! “You can’t sit with us” PATHETIC IGNORANT BUSINESSS BULLYING this is one week after them thanking my daughter for her support and advertising sweet self and how they “adore” her and are “obsessed” with her I can’t even fathom this business, their behavior

    Customer Answer

    Date: 12/05/2023


    Complaint: ********

    I am rejecting this response because:

    the information is FALSE. My wife did not complain about a single outfit in the order containing the boys shirt I believe a Turky gobble sweater and what 3-4 other products not one of them was complained about! She even stated that she has only ever had ONE issue with your products which was  turned into a gift of a mystery box and a $100 credit and yes proof was given and sent I have every single email and call recorded on my phone due to my wife using hers in other words I had to record it as she was on her phone speaking with your company she never once cursed she never once hollered of course she  was upset all she was trying to do was get her $100 store credit to work she even stated in an email how thankful she was! So don’t spread lies! The only issues were the school out which did bleed out all over the clothing there were photos sent to you for your review you can literally see the black removed from the shorts lol and there was not one other single black clothing in that pile as since 1 has always washed her SIP CLOTHING on delicate which is why all her older brothers clothing was ruined as well school shirts and such! Yes I see her review there and she seems highly upset maybe because my mother who placed a Christmas pj collection with you and then a teacher who placed one with our address as she was gifting our daughter we’re both cancelled due to petty hatred toward my wife! Also my wife stayed several time that in previous years as a server she always made cash and gave it our mothers to do the ordering and also have 2 other accounts with past addresses. You won’t lie here  my mother also recorded the call with your company and it’s a disgrace how you’ve all acted like petty mean bullies oh wife hurt your feelings now everyone suffers  “we don’t like her so we don’t like you” “she lives with you so you can’t order from me” come on now  where is the mature adult woman you guys claim to be? 

    Sincerely,

    ******

  • Initial Complaint

    Date:01/03/2023

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I attempted to purchase several items. (5 pieces) Two of the items were refunded. The other three items were their holiday family set. I ordered a 3x for the mom, a XL for the dad, and a ***** mos for our infant and I had it expedited. These were for professional photos. When I received my package, I received an 1x for the mom, XL for the dad, and 2T for the infant. The 1x fit but was tighter than what I wanted. I tried to make the 2T fit, but it was too big. I got a long explanation of getting their items from different merchants with the incorrect sizes. Because it was a family set, we were unable to use it. I requested a refund and was told due to store policy I couldn't receive a refund and could obtain a store credit. I do not want a store credit because I know do not trust the integrity of the company. I feel that I would receive another messed up order or told they don't have that item when their site states it is available even after they refund the money and have been made aware.

    Business Response

    Date: 01/10/2023

    Hi ******,


    Thanks so much for your order!


    We're so sorry to hear your order didn't quite meet your expectations.  This is never something we like to hear!

    We reviewed your support tickets, and it looks like our team did everything in our power to make it right by refunding certain pieces, we even sent you a replacement item with overnight shipping completely for free to fix any mistakes or confusion that occured with your original order.


    Ultimately, it looks like we still were unable to make it right with you, and have gone ahead and given you a complete refund, which is against our store policies due to your holiday order being placed so close to Christmas day, but we wanted to prove we will do everything we can to make our customers happy.


    Thanks again for your business, we hope we can earn it again someday :)


    The SIP Team 
  • Initial Complaint

    Date:05/20/2022

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I write this completely disappointed in the company and it’s customer service. I purchased a large number of items during the $5 sale. I headed to check out and instantly as I’m putting in my information items in my cart are disappearing one after another. I rushed as fast as I could to place my order and I was left with half the items I wanted. I contacted customer service via chat and asked to cancel certain items I ordered due to not being able to purchase the matching set in the an additional size. I was told no the whole order had to be cancelled and reorder the items I wanted. Of course I’m not gonna do that knowing how hard it was to get what I wanted. I explained my dissatisfaction but no where in that chat did I tell her to cancel my order outright. Next thing I know my order is canceled and I’m refunded. I was livid and they profusely apologized but left me with sorry nothing I can do. Excuse me you made the mistake and can’t do anything about it? I ask to speak to a manger was told everything would be forward and she would be with me shortly she wasn’t in her office. Ok so I wait 45 minutes have passed with no response.. I’m purchasing item from you and this is how you treat customers? Your systems in place are lackluster and checking out is primitive. How can you not have a hold on your items for a few minutes to allow the customer to pay. I wanted my order simply reinstated because they were at fault. All I got was sorry but if you order again will rush ship to you.

    Business Response

    Date: 05/25/2022

    ** *******,

    It looks like you were taking advantage of our $5.00 moving sale and while you were checking out some of the items became out of stock. This sale was so popular, as items are marked below cost, we are trying to clear inventory due to our company moving locations for more space. This is a once in a lifetime sale and have stated very clearly once inventory is gone it is gone. If inventory goes out of stock while you have product sitting in your cart it will not hold those items until you have checked out and the product is paid for. These items went so quickly due to all outfits being a flat $5.00. We are so sorry for your frustration but if the items are sold out, they are out of stock. Our apologies again for your frustration. Big sales can be frustrating sometimes but so fun to get a great deal. We see you were successfully able to place three orders using our $5 moving sale since filing this complaint with the BBB, so we hope you love what you receive and it makes up for this inconvenience you experienced.

     

    Sparkle In Pink

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.